Monday, September 30, 2019

Week 2 Cmgt 554

Patton-Fuller Community Hospital is a prominent hospital that is known for specializing in radiology, physical therapy, pharmacy, and surgery. Patton-Fuller Community Hospital was founded in 1975. Patton-Fuller Community Hospital has been providing quality care to all its patients both children and adults alike. Patton-Fuller Community Hospital patients are accustomed to the quality service that the hospital provides with a focus on the different programs and services to help maintain a high degree of care for its patients.Patton-Fuller Community Hospital has an abundance of technology and can be segmented into many different areas providing an in-depth review of the advancements and shortfalls of organization. The networking department has the challenge of dissecting and breaking down the current infrastructure to ensure a comprehensive analysis is done to provide a solution that will last for the three to five years. Identifying the right solutions and architecture is key to ensuri ng the growth of the network infrastructure to support the demands of the current health care industry.The methods of how Information transmits within the hospital and externally are: Based on the Network Diagrams the Network has two segments; Administrative and Clinical. The backbone network structure for the entire hospital is 1000 Base T. The nodes of the administrative function network utilize CAT 6 cabling. The nodes of the administrative functions network are connected to an Ethernet backbone. A single mode fiber cable, transmitting 1000 Base F, physically connects nodes attached to the clinical segment. All nodes attached to the clinical function segment is physically connected by single mode fiber cable and transmitting 1000 Base F.Both segments connect via a network bridge. A DHCP server provides all workstations on the administrative function segment with IP addresses. A good security practice for the network black/white and color laser printers are to utilize a static IP, so the MAC address is registered with the DHCP server to prevent malicious activity. To prevent any unwanted malicious activity the Nodes on the clinical function segment IP addresses are static IP’s. The DHCP service is run on the Exchange Server housed in the IT data center. The domain naming solution is also hosted on this server.Active Directory centrally manages user account management in the domain. All web traffic is relay through a proxy that masked the identity of the IP address. To ensure the hospital has adequate Disaster Recovery (DR) capability the entire hospital has a complete power backup system that automatically cuts over to a large diesel motor generator set. The Patton-Fuller Community hospital network bridge connects to the logical network. The bridge connects multiple internal segments at the data link layer, which is Layer 2 of the OSI model.The Data Link Layer enables data to be transferred between network entities and might provide the means to detec t and possibly correct errors that may occur in the Physical Layer. The hospital’s network is an Ethernet network. Within the Patton-Fuller Community Hospital architecture the physical layer can be found within the appliance in the operating room and intensive care unit along with the patients rooms. The data link layer is where the physical transmission of data is managed. This creates and distributes messages boundaries. At the network layer the management of the data is routed where the routing takes place.This is the Internet level of the protocol stack. Routers are designed to forward packets of data to other routers and active switches. Patton-Fuller Community Hospital data center uses a Cisco router model 7609 to perform these tasks. At the transport layer it is responsible for breaking large strings of data into manageable smaller packets. Error checking and elimination of duplicate packets is done at this layer as well. Patton-Fuller Community Hospital utilizes a net work gateway device to interface both their clinical and administrative networks with the Internet. At the session layer it manages the session for all users on the network.The session layer also manages the amount of time spent to transferring the data. A network gateway is considered a session layer device. At the presentation layer this layer is concerned with formatting, and resolving differences of data format between two different machines. It also takes the data from applications format to the network format. One example of this method is the Advanced Encryption Standard utilized by the Patton-Fuller Community Hospital. At the application layer it defines the interfaces for communication and data transfer. This is also the end user’s access to the Internet.One good example of the application layer would web pages. Patton-Fuller Community Hospital has the backbone infrastructure that provides adequate bandwidth to support video and other high quality of service services . However it does not have the necessary requirements for future needs. With the sale and deployment of networked equipment within the medical industry it is becoming more apparent that Patton-Fuller Community Hospital invest their future. References Patton-Fuller Community Hospital Virtual Organization, (Apollo group, 2011) https://ecampus. phoenix. edu/secure/aapd/cist/vop/Healthcare/PFCH/index. asp

Sunday, September 29, 2019

Curricular Ramifications

The employment of computer technologies in elementary school education has significantly increased across the globe. The benefits and advantages of computer-based learning have been comprehensively discussed, yet it is also important to enumerate the ramifications associated with this endeavor. However, it is imperative to determine whether this technologically intense activity is appropriate for application to young children attending elementary school education. This paper will identify several issues that are associated with the use of computers in teaching basic lessons to young school children.One of the most alarming reports regarding the ramifications of computer-based instruction at the grade school level is that the brains of young children are inundated with so much information at an early age (Healy, 1998). It has been earlier established that the brains of young children are still undergoing further development and thus it is best to allow time and the normal activities t o enhance the young individual’s brain capacity as he grows through adolescence and adulthood.The exposure of young children to computer programs is thus a novel experience that has not been fully examined with regards to its long-term effects of human behavior and cognition (Kay, 1992). It is acceptable that adults employ computers at work and at home, yet allowing young children to use computers at such an early age may be rushing their underdeveloped brains to mature at a faster pace. Another issue associated with the employment of computers in elementary school education is that the quality of software programs may significantly vary, depending on the designer or creator of the program.There are currently so many software programs that assist a computer user in uploading, integrating and consolidating different types of information on a computer. It is thus possible that the computer program that is used by a certain elementary school has not been reviewed and endorsed by the school district and thus the school children may be affected in terms of their learning skills and behavior. The ideal computer program that could assist in teaching grade school children should not only include lessons on how to count or read, but also instill good morals, as well as conduct (Cassell and Jenkins, 1998).It may thus be possible that the computer program employed by a certain school was simply purchased based on the price of the software packaged. There are so many versions of tutorial software that are featured with violent activities that attempt to teach children how to count or read. It is therefore important that computer programs are designed as a simulation of classroom lessons, which will always include teaching of proper attitudes and behaviors.Another issue that may result from the use of computer programs in teaching lessons at the elementary school level is the decrease in interpersonal interactions among students (Whitley, 1997). One features of elem entary school education is that these children are allowed to interact with other children of the same age, as they also learn lessons from their teachers. The employment of computers in teaching lessons to these young children therefore removes the social interactions that are important in shaping the personality of a child.Computer programs will thus accumulate more time spent sitting on a desk and staring at a computer screen. The young schoolchildren will thus lose significant time in playing and interacting with other children. Computer-based learning may also decrease the opportunities for a young child to learn the concept of cause and effect, which is strongly linked to social exchange with other children. It is generally observed that compassion is often learned at children and this is mainly through seeing what happens when one child is affected by a particular stimulus in the environment.In the case of employment of computers in elementary schools, children will be left w ith less time interacting with children and thus they might not learn how to appropriately interact with other people. The effect of this setting may not be immediately seen unless they have already grown older as full adults (Whitley, 1997). Another issue associated with computer programs in the elementary school level is gender difference in the use and appreciation of computers (Barker and Aspray, 2006).According to earlier reports, grade school-age boys are more comfortable in using computers than girls, thus reflecting the concept of male dominance in computer technology use (Butler, 2000). This gender difference may therefore affect the performance and learning capacity of the female school children, as these do not fully appreciate the reason why they have to use computers in learning specific lessons at school. In addition, there are reports that describe that elementary school-age girls develop an increase in their negative perception of computers when they reach the age ra nge of 12 to 13 years of age (Kay, 2006a).On the other hand, boys of this same age range show an increase in their interest on computers, and thus reflect the significant improvement of their test scores from computer lessons and activities (Kay, 2006b). It has been suggested that this correlation between boys and computer use is influenced by the sense of confidence that this gender feels as they use such technological gadgets. Another obstacle that is associated with the use of computer technology in elementary school instruction is the difficulty of teachers in integrating this technology in their curriculum (Jenson and Rose, 2003).It is critical to understand that computers have only been employed in most human activity in the last twenty to thirty years. In addition, it has only been in the last 15 years that communication methods such as the email and short message service have been fully appreciated by society. It is thus possible that there are certain teachers in elementary schools around that world that are still not comfortable with using computers in their teaching curriculum.There are some teachers that would rather stick with the old classical method of instruction, especially when they have been teaching young children with only the basic lessons of reading, mathematics and writing (Howe, 1997). In the case where the Department of Education or the school district obliges all elementary school teachers to integrate computer programs in their teaching curriculum, this may present some form of stress of certain teachers that are not used to this technology.It is thus important that teachers be highly trained with regards to the use and the recognition of the advantages of including computers in their curriculum. It will be disappointing to see reports in the futures which describe teachers that are misguiding young school children in their classroom lessons because the teacher himself is not familiar with using a computer program. Given these ramif ications on the curriculum of elementary schools, it is thus important that the decision and choices made with regards to computer use be thoroughly reviewed and assessed.Elementary schoolchildren’s brains are highly malleable and thus it is critical that the appropriate and relevant measure are undertaken in order to ensure good educations among these young individuals. References Barker, L. J. and Aspray, W. (2006). The state of research on girls and IT. In: Cohoon, J. M. and Aspray, E. (eds. ). Women and Information Technology. Cambridge, MA: MIT Press, pages 3–54. Butler, D. (2000). Gender, girls, and computer technology: What's the status now? Clearing House, 73, 225–229. Cassell, J. and Jenkins, H. (1998). From Barbie to Mortal Kombat: Gender and computer games.Cambridge, MA: MIT Press. Jenson, J. and Rose, C. B. (2003). [email  protected]: Listening to gendered relations of power in teachers’ talk about new technologies. Gender and Education, 15, 169–181. Healy, J. (1998). Failure to Connect: How Computers Affect Our Children’s Minds – For Better or Worse. New York: Simon & Schuster. Howe, K. (1997). Understanding Equal Educational Opportunity: Social Justice, Democracy and Schooling. New York: Teachers College Press Kay, R. H. (1992). An analysis of methods used to examine gender differences in computer-related behaviour.Journal of Educational Computing Research, 8, 323–336. Kay, R. H. (2006a). Addressing gender differences in computer ability, attitudes and use: The laptop effect. Journal of Educational Computing Research, 34, 187–211. Kay, R. H. (2006b). Evaluating strategies used to incorporate technology into preservice education: A review of the literature. Journal of Research on Technology and Education, 38, 383–408. Whitley, B. E. (1997). Gender differences in computer-related attitudes and behaviors: A metaanalysis. Computers in Human Behavior, 13, 1–22. .

Saturday, September 28, 2019

Applications of Artificial Intelligence and Associated Technologies

The AI or Artificial Intelligence is one of the significant and highly ambitious approaches in the field of science and technology since last six months ("Top 9 ethical issues in artificial intelligence", 2017). The risks associated with AI have been needed to be considered noticing its outstanding reach and capability. In this study the rise in queries about AI regarding the ethics are answered. They are put into the DET or â€Å"Doing Ethics Technique† format with proper analysis. 1. Various tools have been utilized by ICT, for human thinking. These have been capable to amplify the human brainpower. The power possesses a distant impact on human society. This is because it could manage different human operations. Thus smart machines and gadgets are given birth that is made â€Å"artificially intelligent† ("How Powerful AI Technology Can Lead to Unforeseen Disasters", 2017). The basic building phenomenon of these types of machines lies on uninterrupted interaction among various objects. Since AI has been intruding everyday life of human beings, arguments has been rising about the benefits and potential risks. There have been various non-ethical issues that has originated. The first problem is about the inequality. There has been a requirement to measure the way in which AI could distribute wealth. There has been a problem about the safeguarding process as AI does any blunder. This scenario is referred to as the â€Å"artificial stupidity†. The AI biases should also be eradicated. Hence methods should be found out regarding this. The AI exerts requirements to keep it protected from adversaries. The approach to secure AI from the outcomes that were not desired is another non-ethical area to think. 4. The suffering mitigation has created various obstacles regarding the ethics in AI. Other problems have risen about the risks of the negative consequences. All these impacts has imposed effects on everybody’d life in overall. The AI has indulging the privacy rights of individuals. It has got the freedom in accessing data. Many jobs at present are been getting overthrown by AI due to its rise. This has affected the â€Å"bread-and-butter† of many doctors, accountants and lawyers. Reallocation of jobs is found by the low-skilled workers that has no acceptance by computerization (Strong, 2016). The â€Å"data expertise† has become more significant in exponential manner. Various companies are imposing cyber securities in their defence sectors and areas that need the intelligence priorities. The AI has been expected to deliver opportunities throughout the world on technological parities. Further AI would also be seen to create contents as its primary concern (Nilss on, 2014). 5. Thus it was seen that the AI would be capturing the professions of people. For example let the self-driving trucks be considered. This has the capability to choose the methods to decrease the accident risks more efficiently. Conversation and relationship of human beings could be modelled better through the AI bots. The attention and kindness delivered by the human beings is been limited by the experience they have gathered throughout the life. Infinite resources could be channelled by the AI bots to build relationships virtually. The human beings are staying at the zenith of the food-chain because of its ingenuity and intelligence (Luxton, Anderson & Anderson, 2015). As the similar benefits are been provided by AI, the traditions of human civilization has been facing shattering. This instance is identified as the â€Å"singularity† when the human species would fall short of the entitlement that they are the most intelligent animal on this earth. The secrets underpinning to the conscious experience has been a serious area for research for the neuroscientists. The humans only make sense of the primary ground to get aversion and rewards (Eran Abramson, 2017). Thus an inferiority complex has been originating in the mind of humans as the AI is been seen to surpass them different fields. 6. To make sense of the world by AI, appropriate approaches of ethics are to be imposed as principles. There have been many school thoughts. These ideologies differ in answering and formulating the fundamental queries. The â€Å"Normative† determination of the ethics tries to resolve the expected behaviour of human beings (LaFollette, 2014). This has been depending on the â€Å"Descriptive† logistics to a wide extent. The descriptive arguments have been important like the normative principles. The researchers and the designers must impose AI in such a way that it could acquire the ability to describe different scenarios regarding ethics. Further it should perform the rendering of judgements. 7. In order to compromise with the problems 3 important orientations are been required to be endorse for AI. There have been the â€Å"Utilitarianism† or â€Å"Consequentialism†, â€Å"Virtue Ethics† and â€Å"Deontological Ethics† (Burton et al., 2017). The machines designed with AI perform various tasks in the real world. It can work as software agents and perform decision making very quickly. It maintains large provender of finance in everyday life. However, there has been rise in concern about its empathies and judging of ethical conflicts. The problems are sought by different online researches.   In the field of ICT or â€Å"Information and communication technology†, AI has been a subject of debate for the rising ethical dilemmas. The livelihood of humans under the management of this complex intelligent system is proved to an important ethical issue. The theory of utilitarianism could be further adopted for representing upgraded preferences in different levels of affairs. Burton, E., Goldsmith, J., Koenig, S., Kuipers, B., Mattei, N., & Walsh, T. (2017). Ethical Considerations in Artificial Intelligence Courses.  arXiv preprint arXiv:1701.07769 Cohen, P. R., & Feigenbaum, E. A. (Eds.). (2016).  The handbook of artificial intelligence  (Vol. 3). Butterworth-Heinemann. Eran Abramson, K. (2017). Ethical dilemmas in the age of AI. VentureBeat. Retrieved 3 May 2017, from https://venturebeat.com/2016/12/15/ethical-dilemmas-in-the-age-of-ai/ Ethical Issues In Advanced Artificial Intelligence. (2017). Nickbostrom.com. Retrieved 3 May 2017, from https://www.nickbostrom.com/ethics/ai.html How Powerful AI Technology Can Lead to Unforeseen Disasters. (2017). Fortune.com. Retrieved 17 March 2017, from https://fortune.com/2017/02/06/artificial-intelligence-ethics-disasters/ Luxton, D. D., Anderson, S. L., & Anderson, M. (2015). Ethical Issues and Artificial Intelligence Technologies in Behavioral and Mental Health Care.  Artificial Intelligence in Behavioral and Mental Health Care, 255. Nilsson, N. J. (2014).  Principles of artificial intelligence. Morgan Kaufmann. Pistono, F., & Yampolskiy, R. V. (2016). Unethical Research: How to Create a Malevolent Artificial Intelligence.  arXiv preprint arXiv:1605.02817. Strong, A. I. (2016). Applications of Artificial Intelligence & Associated Technologies.  Science [ETEBMS-2016],  5, 6. Top 9 ethical issues in artificial intelligence. (2017). World Economic Forum. Retrieved 17 March 2017, from https://www.weforum.org/agenda/2016/10/top-10-ethical-issues-in-artificial-intelligence/

Friday, September 27, 2019

Abraham Maslows hierarchy of needs Assignment Example | Topics and Well Written Essays - 1500 words

Abraham Maslows hierarchy of needs - Assignment Example Maslow (1943) argues that when the needs of an individual are fulfilled, people seek to fulfill the next one. The most widespread version of Maslow hierarchy of needs which was also the earliest depicted five motivational needs which include physiological needs, safety, love, self-esteem and growth needs. One of the notable aspects that make it easier to criticize the issues of motivational theory other than to remedy them is due to lack of sound data that would enhance comparison. According to Maslow’s hierarchy, the so called physiological needs act as the starting point of motivation theory. With the increased research, the notion of physiological needs has undergone revision by including concept of homeostasis and noting that appetites indicates actual needs of the body. Despite the need to fulfill the needs to fulfill the next need as shown by Maslow, it is clear that physiological needs are major motivating factor than any other. Even though adults are the covered by the motivation theory, safety needs are more depicted by infants. Maslow (1943) argues that an average child prefers safe, orderly, predictable and organized world. Additionally, such a child does not expect dangerous and unmanageable things to happen to him or her. Another aspect covered by Maslow and which has impact on performance of individual is need. If safety and physiological needs are properly gratified, Maslow indicates that love and belonging needs will emerge and the whole cycle will repeat itself.

Thursday, September 26, 2019

International business economics Essay Example | Topics and Well Written Essays - 2750 words

International business economics - Essay Example In this pursuit, an M&A team also had been setup to seek out prospective targets (Dutta and Chaturvedi, 2005). The main target of globalizing the company was in terms of boosting up exports substantially. Entering the Chinese market through joint ventures or transfers of technology was also on the cards. But these aspirations failed to materialize and instead when the opportunity to acquire Daewoo, a concern that had a market share of 22 percent even with large idle capacities, arrived, Tata Motors grabbed it (Dutta and Chaturvedi, 2005). The objective of the present endeavor is to look at the acquisition in detail to the extent allowed by the scope. In what follows we look at the strategic and economic rationale of Tata Motors that motivated acquisition, seek to explore aspects like the strengths of Daewoo Motors that made it potentially valuable for Tata Motors, the major challenges faced by Tata Motors in the process of acquiring Daewoo and the major potential synergies and their materialization. To perceive the rationale of the acquisition, it is first necessary to understand where Tata Motors stood just before this breakthrough phenomenon in the history of the Indian Automobile industry. Although Tata entered the sphere of manufacturing automotive vehicles way back in 1954 when it collaborated with Daimler-Benz, it spent the following two decades or so in enhancing its R&D base of operations through a multitude of collaborations and manufacturing mainly construction equipment (Dutta and Chaturvedi, 2005). The first commercial vehicle was manufactured in 1977 and by 1983, Telco, as Tata Motors was known until 2003, initiated its production of heavy commercial vehicles. ‘TATA 407’, the company’s first light commercial vehicle that was completely indigenous in design was launched in 1986. In 1991, the first passenger cars that were designed indigenously, the Tata sierra and the Tata estate,

Testing in American Schools Essay Example | Topics and Well Written Essays - 500 words

Testing in American Schools - Essay Example Yet, America's education system is in the luxurious position of being able to have it both ways. While we are in the process of overhauling our system, we should institute a set of well-rounded requirements that take their rightful place next to testing. Supporters of testing as the primary measurement of a student's progress state that testing is the most efficient way to measure the student's strengths and weaknesses. Rod Paige, former Secretary of Education, reported that mandatory testing under the No Child Left Behind (NCLB) act has resulted in improved student performance and a narrowing of the gap between minorities and whites (2). Mandated testing has held schools responsible for their performance and has resulted in greater accountability within the system (Paige, 1). By pointing out the weaknesses through testing, America can improve, "...accountability and teacher quality, thereby improving the quality, inclusivity, fairness and justice of American education" (Paige 2). Opponents of the NCLB act state that testing is an unreliable and one-dimensional picture of a student's total educational accomplishments.

Wednesday, September 25, 2019

Tactics during Donation Essay Example | Topics and Well Written Essays - 250 words

Tactics during Donation - Essay Example In other words, the tactic can be said to mean that as long as an individual has donated, the donated amount is helpful regardless of the amount. This tactic is used as an encouragement the donors that the donation process will achieve the targeted goals that may include eradicating poverty in the society. The steps refer to the charity organizations’ strategies to ensure that the donations received have been utilized towards attaining achievable objectives for the donor’s money, which facilitate increased donations. The tactic phrased in terms of a question means that individuals have the will for donations, and they will donate several bucks in during the donation. This implies reciprocity and provides an encouraging message for more donors towards donating towards a donation exercise. In other words, it means that I donate first for other to follow suit or motivate and convince others to

Tuesday, September 24, 2019

Pre-rotation assigment Essay Example | Topics and Well Written Essays - 250 words

Pre-rotation assigment - Essay Example 2. Health Education programs that will be well received. These are such as health education programs on disease prevention and control, tobacco, alcohol, and other drugs use, mental health, sensory perception, nutrition, environmental health, dental health, first aid, and public health (NYC Department of Education, 2013). 3. Information from healthy people 2020 can be used to develop up to date education programs in schools. The information can also influence school based care practices since it provides important information about effective health care practices. Information about certain diseases prevention strategies can be obtained from Healthy people 2020, new ideas about school based care can be obtained from the initiative for it has a variety of information. Take an example of the leading cause of suicide. If increased suicide rates are observed in schools, Healthy People 2020 can provide a variety of information about the current causes, prevention strategies, and management strategies, and how to implement any programs that can eliminate the program (Healthy People 2020, 2013). 4. School nurses will be required to have additional skills. This will include identification and management of mental illness among children, and trauma management. The position could also change and include mental illness specialists and post traumatic stress counselors, as well as related diseases and circumstances to such events. Resources that can be utilized are; seeking more information about post traumatic stress management and gaining skills in that area (Carey, Linke, Hargro, Mosemak & Loehrke,

Monday, September 23, 2019

Microeconomics Article Summary Assignment Essay Example | Topics and Well Written Essays - 750 words

Microeconomics Article Summary Assignment - Essay Example Prior to the fall in share price were speculations by three stock exchange experts that offered lower values for the company’s prices. Further speculations noted that the set prices for the newly launched handsets were not as low as Apple claimed, with concerns that such a price level could not attract customers into purchasing the product. iPhone 5S and iPhone 5C were the launched products that yielded the change in stock prices and the company was to stop sales of its previous model of iPhone 5 (Woollaston 1). Another major aspect of the article is claim of dishonesty against Apple as critics noted that while the company presented the product at a cheaper price of $ 99 value, the company did not disclose that this was a contract term with undisclosed monthly payment. China is one of the major markets for Apple but the high price that equals Chinese monthly average salaries may limit the company and its product’s popularity in the country. Existence of other major comp etitors, such as Samsung, in the Chinese market is another threat to the new product launch and its price because they contributed to loss in market control in China to firms like ‘Huawei,’ Lenovo, and Coopland. The new launch also failed to capture immediate interest in the United Kingdom because no companies offered contracts. Besides inability to capture new markets, Apple has lost market control to Samsung. Apple has also reported reduced profit margin in its second quarter though its share price has been fluctuating. The major concern to the company’s trends, as the author reports, is its inability or lack of desire to offer affordable products to its customers (Woollaston 1). Relationship between the article and course concepts Key to the article’s theme is the change in stock price of Apple following announcement of its new products, iPhone 5S and iPhone 5c and the main factor to the shift in stock prices is speculations by brokers and investorsâ₠¬â„¢ perception of Apple’s pricing strategy and potential market control. These factors relate to the course concepts of demand and supply with focus on demand for Apple’s stock. Demand is one of the factors that affect price and increase in demand, with other factors kept constant, leads to increase in a commodity’s prices while decrease in demand identifies with fall in prices. This explains the fall in price of Apple’s shares following announcement of release of the new product and suggest that investors lost interest in the company. Claims by investors that the company is not keen on offering competitive prices confirm this. Another major theme in the article that relates it to the course concepts of microeconomics is the demand for the company’s products into its market control and its profitability. Microeconomic principles of demand provides that price of complementary and supplementary products, people’s income, competition, and expe ctations dictates demand of a commodity and the article identifies all these factors. Apple’s share is a complementary commodity to the company’s product and this is evident as announcement of iPhone prices leads to reduction in share price. Prices of other phone models that are relatively cheaper have also led to un-competitiveness of Apple towards lost market control and poor profitability. Other factors to demand, based on the course concepts, are also applicable to the article and people’

Sunday, September 22, 2019

Hydrogen Gas Lab Essay Example for Free

Hydrogen Gas Lab Essay * For the mass, an uncertainty of0.01g was used, as the uncertainty was stated on the weighing machine. * For the volume, an uncertainty of0.05mL was used, as it was half the smallest increment on the graduated cylinder. * For the temperature, an uncertainty of0.5 was used, as it was half the smallest increment on the thermometer. Sample Calculation Converting mL to L Data Processing: Magnesium+HCl Reaction -Finding the molar volume at STP of hydrogen gas when HCl is reacted with magnesium. Finding Pressure of (Pressure of H2O at 21=0.02763) Finding Volume of at STP 0.002 Sample Calculation Finding Uncertainty for Finding moles of Moles of Finding Molar Volume of at STP. Zinc+HCl Reaction Experimentally calculating molar mass of zinc using the ideal gas laws. Finding Pressure of (Pressure of H2O at 21=0.02763) Finding Moles of Determining Molar Mass of Zn Conclusion: In conclusion it was found that the molar volume of hydrogen gas that was produced when hydrochloric acid reacted with magnesium was 19L/mol3. Ideally it should be 22.4L/mol according to the ideal gas laws. There is a percent difference of 15% between the two values. But if uncertainties are considered the percent difference is reduced to 2%. This is an acceptable value because the actual value of 22.4L/mol is an approximation in ideal conditions according to the ideal gas laws. The ideal gas laws dont take into consideration the attractive forces between atoms, or the volume of the atoms. And most likely if those factors were considered then the percent difference would be 0%. For the second part of the experiment it was experimentally found using the ideal gas laws that the molar mass of zinc is 124 g/mol. When compared with the actual value of 65g/mol, there is a percent difference of 90%. And even if uncertainties are considered, the percent difference is only reduced to 64%. This is too big; therefore the data is rendered unreliable. There were quite a few weaknesses and limitations in this lab. First of all the volume of H2O mixed in with the H2 gas was not considered. Had it been considered, then the volume found at STP would have been lower, and it would give a more accurate measurement to what the experimental value is. Another weakness in this lab was the fact that the molar mass of zinc was twice as big as its accepted value. The most likely reason for this is that when the zinc reacted, it is likely that some of the hydrogen gas was not in the beaker, but the hydrogen gas escaped into the air. That is why when the formula n=PV/RT was used, the volume in the numerator was half as big as it should be, which in turn caused the calculated molar mass to double. So it can be assumed that approximately half the hydrogen gas escaped into the air. Another weakness was the fact that the apparatus was left over night, and so if there was a microscopic hole or crack, then the chances of the hydrogen escaping is very high. This would be true because, and since hydrogen has the lowest molar mass of all the elements, it would have a very high velocity, and so it is possible that the hydrogen gas was able to escape through a microscopic hole at a fast rate because it has such a high velocity. Not only that, but since it was left overnight, it would have had more time to escape the beaker. There are a number of ways that this lab could be improved. First of all, a new graduated cylinder should be used to ensure that there are no cracks or holes through which the hydrogen gas can escape. Along with that the apparatus should not be left out overnight, but instead the reaction should be speeded up by heating up the apparatus, and then taking the measurements of the volume of gas every 1 minute. This in turn would decrease the amount of energy lost to the environment, and it would end up giving more accurate results. Next time, the volume of should also be considered. A percentage value can be used, since we know the pressure that gives, that pressure can be converted into a percent, and multiplies by the total volume, and then inversed. This in turn will in turn give the volume of .This will hold true because V=nRT/P, so pressure and volume are inversely proportional, and since nRT is a constant V and P have to change accordingly.

Friday, September 20, 2019

Principles of Marketing | Dissertation

Principles of Marketing | Dissertation Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. Philip Kotler says, Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Narrowly defined marketing involves building profitable, value-laden exchange relationships with customers. In short, it has been defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The new definition given by American Marketing Association reads, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The marketing process Create value for customers and build customer relationships Capture value from customers in return In the first four steps, companies work to understand consumers, create customer value and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. By creating value for customers, they in turn capture value from customers in the form of sales, profits and long term customer equity. Core concepts of marketing Target Markets and Segmentation A marketer can rarely satisfy everyone in a market. Everyone in the market has different taste, likeliness, income and spending habit. Not everyone likes the same soft drink, automobile, college, and movie. Therefore, marketers start with market segmentation. They identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Market segments can be identified by examining demographic, psychographic, and behavioral differences among buyers. The firm then decides which segments present the greatest opportunity—whose needs the firm can meet in a superior fashion. The lucrative segment/s are selected or targeted for offering/selling the product. For each chosen target market, the firm develops a market offering. The offering is positioned in the minds of the target buyers as delivering some central benefit(s). For example, Volvo develops its cars for the target market of buyers for whom auto- mobile safety is a major concern. Volvo , therefore, positions its car as the safest car a customer can buy. Customer Needs, Wants and Demands Needs are the basic human requirements. People need food, air, water, clothing, and shelter to survive. People also have strong needs for creation, education, and entertainment. The above needs become wants when they are directed to specific objects that might satisfy the need. An American needs food but may want a hamburger, French fries, and a soft drink. A person in Mauritius needs food but may want a mango, rice, lentils, and beans. Wants are shaped by ones society. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few are able to buy one. Companies must measure not only how many people want their product but also how many would actually be willing and able to buy it. Product or Offering Customers needs and wants are fulfilled through a marketing offer or product. A product is any offering that can satisfy a need or want, such as one of the 10 basic offerings of goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A brand is an offering from a known source. A brand name such as McDonalds carries many associations in the minds of people: hamburgers, fun, children, fast food, and golden arches. These associations make up the brand image. All companies strive to build a strong, favorable brand image. Value and Satisfaction In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer. The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. We define value as a ratio between what the customer gets and what he gives. The customer gets benefits and assumes costs, as shown in this equation: Based on this equation, the marketer can increase the value of the customer offering by (1) raising benefits, (2) reducing costs, (3) raising benefits and reducing costs, (4) raising benefits by more than the raise in costs, or (5) lowering benefits by less than the reduction in costs. Exchange and Transactions Exchange, the core of marketing, involves obtaining a desired product from someone by offering something in return. For exchange potential to exist, five conditions must be satisfied: There are at least two parties. Each party has something that might be of value to the other party. Each party is capable of communication and delivery. Each party is free to accept or reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party. Whether exchange actually takes place depends upon whether the two parties can agree on terms that will leave them both better off (or at least not worse off) than before. Exchange is a value-creating process because it normally leaves both parties better off. Marketing Mix Marketers use numerous tools to elicit the desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: Product, Price, Place, and Promotion. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. Winning companies are those that meet customer needs economically and conveniently and with effective communication. Marketing Philosophies and Concepts There are five competing concepts under which organizations conduct marketing activities: produc- tion concept, product concept, selling concept, marketing concept, and societal mar- keting concept. The Production Concept The production concept, one of the oldest in business, holds that consumers prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features. It is also used when a company wants to expand the market. Texas Instruments is a leading exponent of this concept. It concentrates on building production volume and upgrading technology in order to bring costs down, leading to lower prices and expansion of the market. This orientation has also been a key strategy of many Japanese companies. The Product Concept Other businesses are guided by the product concept, which holds that consumers favor those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time, assuming that buyers can appraise quality and performance. Product-oriented companies often design their products with little or no customer input, trusting that their engineers can design exceptional products. A General Motors executive said years ago: How can the public know what kind of car they want until they see what is availablefi GM today asks customers what they value in a car and includes marketing people in the very beginning stages of design. The Selling Concept The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products. The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers must be coaxed into buying, so the company has a battery of selling and promotion tools to stimulate buying. The selling concept is practiced most aggressively with unsought goods—goods that buyers normally do not think of buying, such as insurance and funeral plots. The selling concept is also practiced in the nonprofit area by fund-raisers, college admissions offices, and political parties. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. The Marketing Concept The marketing concept, in the mid-1950s, challenges the three business orientations we just discussed. The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept focuses on the needs of the buyer. Marketing is preoccupied with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. The Societal Marketing Concept Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Are companies that successfully satisfy consumer wants necessarily acting in the best, long-run interests of consumers and societyfi The marketing concept sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Yet some firms and industries are criticized for satisfying consumer wants at societys expense. Such situations call for a new term that enlarges the marketing concept. We propose calling it the societal marketing concept, which holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often confiicting criteria of company profits, consumer want satisfaction, and public interest. Yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept. Marketing vs. Selling Oftentimes, marketing and sales are perceived interchangeably. But in actuality, these are two different things. Selling is a small portion of the entire marketing scheme. Selling is the transaction where a product is transferred from the business owner to a buyer for a price. In contrast, marketing is a process that involves several steps ranging from the generation of a product idea to the delivery of that product to the customer. Even after delivery of the product to the customer, the marketing process continues with direct communication with the customer to obtain feedback about the product. Profits from satisfied customers Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the sellers need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The selling concept takes an inside-out perspective. It starts with the factory, focuses on existing products, and calls for heavy selling and promoting to produce profitable sales. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. CHAPTER 2 MARKETING ENVIRONMENT In order to correctly identify opportunities and monitor threats, the company must begin with a thorough understanding of the marketing environment in which the firm operates. The marketing environment consists of all the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful relationships with target customers. A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers Importance: The marketing environment offers both opportunities and threats Changes in the marketing environment often occur at a rapid pace. Marketers tend to be trend trackers and opportunity seekers. The company must use its marketing research and marketing intelligence systems to monitor the changing environment. A systematic scan of the environment helps marketers to revise and adapt marketing strategies to meet new challenges and opportunities in the market place. The marketing environment is made up of a micro environmental and macro environment. The Companys Microenvironment The micro environment consists of six forces (actors) close to the company that affect its ability to serve its customers: The company itself (including various internal departments) Suppliers. Marketing channel firms (intermediaries) Customer markets. Competitors. Publics. The Company The first actor is the company itself and the role it plays in the microenvironment. Top management is responsible for setting the companys mission, objectives, broad strategies, and policies. Marketing managers must make decisions within the parameters established by top management. Marketing managers must also work closely with other company departments. Areas such as finance, R D, purchasing, manufacturing, and accounting all produce better results when aligned by common objectives and goals. All departments must think consumer if the firm is to be successful. Suppliers Suppliers are firms and individuals that provide the resources needed by the company and its competitors to produce goods and services. They are an important link in the companys overall customer value delivery system. One consideration is to watch supply availability (such as supply shortages). Another point of concern is the monitoring of price trends of key inputs. Marketing Intermediaries Marketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers. Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Resellers often perform important functions more cheaply than the company can perform itself. Seeking and working with resellers, however, is not easy because of the power that some demand and use. Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Examples would be warehouses (that store and protect goods before they move to the next destination). Marketing services agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products to the right markets. Financial intermediaries (such as banks, credit companies, insurance companies, etc.) help finance transactions and insure against risks associated with buying and selling goods. Customers The company must study its customer markets closely because each market has its own special characteristics. These markets normally include: Consumer markets (individuals and households that buy goods and services for personal consumption). Business markets (buy goods and services for further processing or for use in their production process). Reseller markets (buy goods and services in order to resell them at a profit). Government markets (agencies that buy goods and services in order to produce public services or transfer them to those that need them). International markets (buyers of all types, including governments, in foreign countries). Competitors Every company faces a wide range of competitors. A company must secure a strategic advantage over competitors to be successful in the marketplace. No single competitive strategy is best for all companies . Publics A public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives. A company should prepare a marketing plan for all of its major publics as well as its customer markets. Generally, publics can be identified as being: Financial publics. Media publics. Government publics. Citizen-action publics. Local publics. General public. Internal publics. The Companys Macroenvironment The macroenvironment consists of the larger societal forces that affect the microenvironment: Demographic. Economic. Natural. Technological. Political. Cultural The company and all of the other actors operate in a larger macroenvironment of forces that shape opportunities and pose threats to the company. Major forces in the companys macroenvironment include: Demographic Environment Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. It is of major interest to marketers because it involves people, and people make up markets. Demographic trends are constantly changing. Some of the more interesting trends are: The worlds population (though not all countries) rate is growing at an explosive rate that will soon exceed food supply and ability to adequately service the population. The greatest danger is in the poorest countries where poverty contributes to the difficulties. The most important trend is the changing age structure of the population. Generational marketing is possible, however, caution must be used to avoid generational alienation. Changing family structure Geographic shifts in population will also alter demographics. Changing educational level : In general, the population is becoming better educated. The work force is becoming more white-collar. Products such as books and education services appeal to groups following this trend. Technical skills (such as in computers) will be a must in the future. The final demographic trend is the increasing ethnic and racial diversity . Economic Environment The economic environment includes those factors that affect consumer buying power and spending patterns. Major economic trends include: Changes in income—personal consumption (along with personal debt) has gone up (1980s) and the 1990s brought recession that has caused adjustments both personally and corporately in this country. In the 2000s, consumers are more careful shoppers. Value marketing (trying to offer the consumer greater value for their dollar) is a very serious strategy in the 2000s. Real income is on the rise again but is being carefully guarded by a value-conscious consumer. Income distribution is still very skewed in the United States and all classes have not shared in prosperity. In addition, spending patterns show that food, housing, and transportation still account for the majority of consumer dollars. It is also of note that distribution of income has created a two-tiered market where there are those that are affluent and less affluent. Classes of consumers include: Upper class—spending patterns are not affected by current economic events and who are a major market for luxury goods. Middle class—somewhat careful about its spending but can still afford the good life some of the time. Working class—must stick close to the basics of food, clothing, and shelter and must try hard to save. Under class—(persons on welfare and many retirees) must count their pennies when making even the most basic purchases. Changing consumer spending patterns: Consider Engles Laws where differences were noted over a century ago by Ernst Engle regarding how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises. Spending patterns have generally supported his ideas. Marketers must carefully monitor economic changes so they will be able to prosper with the trend, not suffer from it. Natural Environment The natural environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. During the past two decades environmental concerns have steadily grown. Some trend analysts labeled the 1990s as the Earth Decade, where protection of the natural environment became a major worldwide issue facing business and the public. Specific areas of concern were: Shortages of raw materials. Staples such as air, water, and wood products have been seriously damaged and non-renewable such as oil, coal, and various minerals have been seriously depleted during industrial expansion. Increased pollution is a worldwide problem. Industrial damage to the environment is very serious. Far-sighted companies are becoming environmentally friendly and are producing environmentally safe and recyclable or biodegradable goods. The public response to these companies is encouraging. Government intervention in natural resource management has caused environmental concerns to be more practical and necessary in business and industry. Leadership, not punishment, seems to be the best policy for long term results. Instead of opposing regulation, marketers should help develop solutions to the material and energy problems facing the world. Concern for the natural environment has spawned the so-called green movement. Environmentally sustainable strategies and practices are being created. Companies are recognizing a link between a healthy economy and a healthy ecology. Technological Environment The technological environment includes forces that create new technologies, creating new product and market opportunities. Technology is perhaps the most dramatic force shaping our destiny. New technologies create new markets and opportunities. Every new technology, however, replaces an older technology. The challenge is not only technical but also commercial—to make practical, affordable versions of products. Political Environment The political environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Business is regulated by various forms of legislation. Governments develop public policy to guide commerce—sets of laws and regulations limiting business for the good of society as a whole. Almost every marketing activity is subject to a wide range of laws and regulations. Some trends in the political environment include: Increasing legislation to: Protect companies from each other. Protecting consumers from unfair business practices. Protecting interests of society against unrestrained business behavior. Changing government agency enforcement. New laws and their enforcement will continue or increase. Increased emphasis on ethics and socially responsible actions. Socially responsible firms actively seek out ways to protect the long-run interests of their consumers and the environment. The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ethics and social responsibility. The boom in e-commerce and Internet marketing has created a new set of social and ethical issues. Privacy issues are the primary concern. Another cyberspace concern is that of access by vulnerable or unauthorized groups. Cultural Environment The cultural environment is made up of institutions and other forces that affect societys basic values, perceptions, and behaviors. Certain cultural characteristics can affect marketing decision-making. Among the most dynamic cultural char- acterisitics are: Persistence of cultural values. Peoples core beliefs and values have a high degree of persistence. Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business, and government. Secondary beliefs and values are more open to change. Shifts in secondary cultural values. Because secondary cultural values and beliefs are open to change, marketers want to spot them and be able to capitalize on the change potential. The Yankelovich Monitor has identified eight major consumer themes: Paradox. Trust not. Go it alone. Smarts really count. No sacrifices. Stress hard to beat. Reciprocity is the way to go. Me 2. Societys major cultural views are expressed in: Peoples views of themselves. People vary in their emphasis on serving themselves versus serving others.. Peoples views of others. Observers have noted a shift from a me-society to a we-society. Consumers are spending more on products and services that will improve their lives rather than their image. Peoples views of organizations. People are willing to work for large organizations but expect them to become increasingly socially responsible. Many companies are linking themselves to worthwhile causes. Peoples views of society. This orientation influences consumption patterns. Buy American versus buying abroad is an issue that will continue into the next decade. Peoples view of nature. There is a growing trend toward peoples feeling of mastery over nature through technology and the belief that nature is bountiful. Nature, however, is finite. Love of nature and sports associated with nature are expected to be significant trends in the next several years. Peoples views of the universe. Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. Spiritual individualism may be a new theme. Chapter 3 Marketing segmentation Market Segmentation It is the process of dividing a market into distinct group of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes. Market segment A group of consumers who respond in a similar way to a given set of marketing efforts. For Example: In the car market, consumers who want the biggest, most comfortable car regardless of the price make up one market segment. Consumers who care mainly about price and operating economy make up another segment. Requirements of Market Segments In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. Accessible: the segments must be reachable through communication and distribution channels. Substantial: the segments should be sufficiently large to justify the resources required to target them. Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. Durable: the segments should be relatively stable to minimize the cost of frequent changes. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments. Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. Geographic Demographic Psychographic Behavioral Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent, country, state, or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban, suburban, or rural Climate: according to weather patterns common to certain geographic regions Demographic Segmentation Some demographic segmentation variables include: Age Gender Family size Family lifecycle Generation: baby-boomers, Generation X, etc. Income Occupation Education Ethnicity Nationality Religion Social class Many of these variables have standard categories for their values. For example, family lifecycle often is expressed as bachelor, married with no children (DINKS: Double Income, No Kids), full-nest, empty-nest, or solitary survivor. Some of these categories have several stages, for example, full-nest I, II, or III depending on the age of the c

Thursday, September 19, 2019

Dialogue Essays - Freshly Cut Grass -- Dialogue Essays

Dialogue Essays - Freshly Cut Grass The air sings with the fragrance of freshly cut grass. As a backdrop to other things, children are at play, swinging too and fro, running and skipping; there are toddlers who toddle and mindful mothers who watch on in painful and patient distraction. The sun is everywhere: in the corners of the pavilion, bearing down on the tennis courts, caressing the flower beds, the convection of its heat pulling at the carpet-like lawns, dragging out bodily its scent. Meanwhile the park keeper potters about, the days' work done, reluctant to leave his eternal garden with its endless memories. Standing in the shade of elm he drifts away, and almost never comes back. He half-watches half-feels the bumble bees bumble from flower to flower. Else where, there is great inactivity, and everyone is busy doing it to a degree close to perfection. The park keeper, a simple man in blue overalls, T- shirt, straw hat, blue pumps and pockets full of silence, seeks out the cool of deeper shadow, retiring to the hidden security of his tool shed, where he sits in the stripy curve of a well worn deck chair. Door ajar, pipe smouldering, gazing out into the summery world through eyes bright with the light of nearly wisdom, he surveys his universe with unhurried care. A days grass cutting concluded, the park keeper presently plays part of an extra, superfluous to the tale's needs, and knowing this, he fades from focus. Over a ways, cross legged, mounted on a blanket and hiding on the inside of a book, sits the person of Doris, who, like her name, is of another age. On display, for the world to see, like a dusty exhibit in the quiet, unvisited corner of a dead museum, she aw... ...im again. She saw him everyday for the rest of her life. It was all so long ago, akin to a dream. It had been real enough though, and she is strangely thankful for it. Thankful to have known existence, and felt the terrible pain of it. She can almost feel the echo of its sorrow. Doris is all but dead, and she all but knows it. The fire of her life is fuelled by a few remaining drops of hope, but even they will soon be exhausted. She stands to leave. Walking by the park keeper in his hide-away, he gives a smile of recognition. Of his routine, she knows it well. Next Friday he will once again mow the lawns, releasing their fragrance into the air, to fill the world with sweet perfume. Doris will be there, to breathe it deeply, gasping for more, until it fills her mind, until she becomes drunk, once again, with that smell of freshly cut grass.

The Impact Of The American Revolution On The Womens Rights Movement Es

The lack of participation of women in society in the United States before the women's rights movement in 1948 was remarkable. They did not participate in activities such as voting and fighting in wars. They also could not own property and "belonged" to their father until they were married, when they would then become the property of their husband. They were brought up to get married, often while they were still very young, then to become a good mother and housewife. The lack of activity though changed during the American Revolution that lasted from 1775 to 1783. This American Revolutionary experience had a great impact on the eventual movement for women's rights. Previous to their rights movement, women, by law, were declared inferior to men, had no separate existence from their husbands and every one of their possessions, acquired or inherited, would be passed on to the ownership of her husband. The children in a marriage belonged to the father alone and the custody of the children if one was to get divorced, was usually given to him. If a woman's husband died, she would receive only the use of one third of his real estate. They could be beaten as long as the stick was no bigger than a man's thumb and single women were excluded from earning a living, with the exception in a few poorly paid trades. They wanted to feel useful to society so during the American Revolution, women, who did not usually participate in the war, actively participated on the home front. They knitted stockings and sewed uniforms for the soldiers. They also had to replace men out in the factories as weavers, carpenters, blacksmiths, and shipbuilders. Other women also vol unteered out on front to take care of the wounded, become laundresses, cooks and companio... ...also were not represented, and made women understand that this inferiority dilemma that was going on every day had to stop, and that they had to revolt and fight for their own rights. Her influence combined with other women fighting and the spirit of rebellion already set in men spiked women's interests in their rights and made them want to struggle for their privileges. Before the American Revolution, women did not realize just how unfairly men were treating them until they experienced working, managing a household, and life without their husbands. It made them aware of their place in society and many wondered just why they were inferior to men at that time. That American Revolution was what led up to the women's rights movement of 1848 and without it, who knows when women would have ever revolted against this unjust behavior and obtained the right to vote in 1920. The Impact Of The American Revolution On The Women's Rights Movement Es The lack of participation of women in society in the United States before the women's rights movement in 1948 was remarkable. They did not participate in activities such as voting and fighting in wars. They also could not own property and "belonged" to their father until they were married, when they would then become the property of their husband. They were brought up to get married, often while they were still very young, then to become a good mother and housewife. The lack of activity though changed during the American Revolution that lasted from 1775 to 1783. This American Revolutionary experience had a great impact on the eventual movement for women's rights. Previous to their rights movement, women, by law, were declared inferior to men, had no separate existence from their husbands and every one of their possessions, acquired or inherited, would be passed on to the ownership of her husband. The children in a marriage belonged to the father alone and the custody of the children if one was to get divorced, was usually given to him. If a woman's husband died, she would receive only the use of one third of his real estate. They could be beaten as long as the stick was no bigger than a man's thumb and single women were excluded from earning a living, with the exception in a few poorly paid trades. They wanted to feel useful to society so during the American Revolution, women, who did not usually participate in the war, actively participated on the home front. They knitted stockings and sewed uniforms for the soldiers. They also had to replace men out in the factories as weavers, carpenters, blacksmiths, and shipbuilders. Other women also vol unteered out on front to take care of the wounded, become laundresses, cooks and companio... ...also were not represented, and made women understand that this inferiority dilemma that was going on every day had to stop, and that they had to revolt and fight for their own rights. Her influence combined with other women fighting and the spirit of rebellion already set in men spiked women's interests in their rights and made them want to struggle for their privileges. Before the American Revolution, women did not realize just how unfairly men were treating them until they experienced working, managing a household, and life without their husbands. It made them aware of their place in society and many wondered just why they were inferior to men at that time. That American Revolution was what led up to the women's rights movement of 1848 and without it, who knows when women would have ever revolted against this unjust behavior and obtained the right to vote in 1920.

Wednesday, September 18, 2019

Greatness :: essays research papers

When a Jewish girl living in Krakow under false papers visits Schindler, she asks that he hire her parents to work in his factory. He is infuriated with the girl and she runs from him, fearing her life and liberty. Schindler expresses his rage at Stern, whom he accuses of harboring Jews in the "haven" of a factory. Schindler is not angry at the idea of his factory as a haven, but the fact that such activities are illegal. However, as the atrocities of the Nazis become more apparent, Schindler begins to see the great opportunity he is presented with. He hires the girl's parents. Although there is no dialogue to give the viewer any direct clues, the scene in which Schindler observes the liquidation of the ghetto at Krakow hints at the change that begins to overtake him. He appears to be gripped by the stark realization of what the Nazi's are actually doing. He watches from a hill overlooking the ghetto, as Jews are massacred and children are oblivious to what is happening. The horror of it all overtakes his mistress, and she begs him to leave the tragic scene. Later, the change that has overtaken Schindler becomes more apparent. In a conversation with Hauptsturmfuhrer Amon Goeth, Schindler expresses his feelings about the relationship between that Nazis and the Jews. Goeth states that the reason the Jews fear the Nazi's is because they have the power to kill. Schindler believes otherwise. He says that the power to kill is a punishment to be used in exercising justice, but the real power lies in exercising mercy. According to Schindler, to have every justification for killing someone and letting him or her go demonstrates real power. This idea leaves an impression on Goeth, who begins to practice "mercy" the next day in his dealings in the concentration camp. Unfortunately, practicing mercy does not leave Goeth with the same fulfillment as murder, and he reverts to his old habits. This demonstrates a fundamental difference in the way Goeth and Schindler see the Jews. Goeth views them in typical Nazi fashion. His deep-rooted resentments, hatred, and perhaps even sadism, do not allow him to treat the Jews in a humane fashion. He sees them as a scourge to be eliminated, and at the very least a means to an end. He finds joy in shooting innocent Jews from his hilltop villa, and from exploiting them in cruel and unusual ways. He even finds pleasure in beating his maid.

Tuesday, September 17, 2019

Childhood Obesity: The Causes And Health Problems Essay

The topic that I have chosen for my paper is addressing the issue of childhood obesity. According to Merriam-Webster (2010) obesity is a condition where there is excessive accumulation and storage of fat in the body. I think that childhood obesity is an epidemic that the United States of America is facing as a major issue for children health. Childhood obesity is one of the fastest growing health concerns in the United States. The definition of an epidemic according to Encyclopedia Britannica (2011) is the occurrence of disease that is temporarily of high prevalence. The childhood obesity rate has more than tripled in the United States over the last 30 years( Center for Disease Control, 2010) I will prove that there are ways to prevent the causes of childhood obesity. Research will be focusing on the causes, the health concerns, and the ways to prevent childhood obesity. The resources that will be using for the research are: internet research, case and research reports, and interviews. So far research findings are showing that there are many causes and effects of childhood obesity. Childhood obesity is difficult health problem because it has biological, behavioral, social, economic, environmental, and cultural causes (Koplan, Liverman, Kraak, 2005, pg 340). Each one of the causes stated above can have many different influences for a child in this country. An economic example is when the recession caused a lot of people to lose their jobs. The recession caused a lot of people to lose their income, which caused a lot of families to not be able to afford the necessities of life. People had to choose between making their house payment or buying food. The number of people also has something to do with how a family eats. The number of people that are in the family determines the amount and the cost of food needed. A family income also has an important role in a family. If the family size is larger and the income level is low then the  family may have problems buying healthier food. A social example would be their peers influencing what they eat when they are away from their house. Children could be more likely to eat what their friends eat when they are not home as well. The community has a role in this as well. The reason the community has a role in this is due to the restaurants that are in the area and the food those places offer. If your community only offers fast food then the child is more likely to eat that food, which is high in fat. The education level and number of parents may also affect childhood obesity. Research shows that the higher level of education and if both parents are in the home then it is less likely that a child will be obese ((Koplan, Liverman, Kraak, 2005, pg 216). A cultural example would be how we advertise products in the United States. Companies are advertising towards children. For example at a fast food restaurant the child meal comes with a toy. With children watching more and more TV these days the retailers are making commercials for the children that are watching them. The child’s ethnicity is an important factor as well. The traditions that the parents grow up with will be taught to the child and passed down to the next generation. The community again is important factor for this cause as well. People adapt to where they are living. For example if a family moves to from a neighborhood that had more restaurants than fast food, and then the family moves to a neighborhood that has nothing but fast food and there is no other place to eat they may change their diet. A behavioral example would be that a young child that does not want to eat their vegetables at lunch because they say they do not like them. Portion size is a very important factor for childhood obesity. If the portion size of an unhealthy food is too big then the child is more likely to become overweight. When a child is eating fast food or processed food or if they are drinking soda and juice, then they are consuming more sugar and calories than someone that may be eating vegetables or fruit. When a child intakes more calories or sugar, then does not exercise then the child is not burning off the extra intake off. Some children also play a lot of video games and  a child may watch a lot of TV, instead of playing outside. A biological example is if someone has a medical condition where it makes their metabolism not work the best and it causes them to have trouble losing weight or they just gain weight easily. Every person has a different metabolism level as well. Some people may have an over active metabolism and then there are others that have a metabolism that is very slow. Metabolism is how fast the body burns off calories or energy that the body takes in. Another factor is genes or heredity. Genes or heredity is something that you get from your parents of other people in your family. This gets passed down from generation to generation and there is nothing that can be about it, except trying to offset it buy changing diet or level of physical activity. An environmental example would be looking at the ease of accessing processed or fast food near a child’s home. The food that a parent fixes their child is an important factor. This is important due to the fact if the parent is fixing processed or just bringing fast food home then the child will be in taking more calories per meal which could affect the child’s weight in a negative way. The foods that a school offers are also a factor. A school that offers healthier choices may help the student choose the healthier food. When a child chooses a healthier food then they are more likely to continue their diet as an adult but this will also help the child’s weight then too. The state that a child lives in could also be a factor. Each state has their own specialty that almost everyone fixes. If the child is living somewhere, where foods are fired then they are in taking more fat and calories. There are so many health concerns that come with childhood obesity. Some of the health concerns are type 2 diabetes, cardiovascular disease, high blood pressure, lower life expectancy, stress, depression, and low self-esteem. According to the Center of Disease Control (2010) children that suffer from childhood obesity are more likely to get the above health problems when they get older to have these diseases as adults. If some kids are left to manage their own health then they will be unhealthy as an adult because their  lifestyle will not change. This is a very important health concern for our children because they are the future leaders of this country and this is causing them to die earlier than their life expectancy. Cardiovascular disease is one disease that is affecting children with childhood obesity. Cardiovascular disease is relating to or involving the heart and blood vessel in the body(Merriam-Webster, 2011). According to the Center of Disease Control, 70% of children that are obese have at least one risk factor for cardiovascular disease. One contributing factor is cholesterol to the above statistic. Kids are eat more and more fast food in this generation which is increasing their weight and cholesterol levels. Children are also not exercising or doing cardiovascular exercises like: swimming and running. This disease can also lead to many other health problems in adulthood. Another health concern for children that are obese is high blood pressure. Keeping your blood pressure in a healthy level is important because high blood pressure can lead to a heart attack or stroke. High blood pressure is known as hypertension. Hypertension is abnormally high arterial blood pressure (Merriam-Webster, 2011). According to Rob Stein (2007) â€Å"increases so far have been small — just 2.3 percentage points for early hypertension and 1 point for full-blown hypertension — they translate into hundreds of thousands more children developing what often becomes a chronic, lifelong condition†. High blood pressure can lead to other health concerns such as: heart disease, stroke and kidney troubles. The next major health issue that can come from a child being obese is type 2 diabetes. According to the University of Michigan Health System it could take up to 10 years before an obese child shows the development of type 2 diabetes. Type 2 diabetes is when the body can not process the insulin in the body produces. There are many things that can contribute to a child having type 2 diabetes. The level of exercise can help lower the risk of type 2 diabetes because when you exercise it helps the body burn the energy that is consumed. There are some complications for health when you have diabetes, those complications are blindness and amputations of the arms  and/or legs. Stress can also have an effect on a child’s health. Stress can cause many health issues because it takes energy to be stressed and many people worry when they are stressed. According to Merriam-Webster (2011), stress is a physical, chemical, or emotional factor that causes bodily or mental tension and may be a factor in disease causation. Stress can come from home, school, friends, and family. When someone is stressed they may eat for comfort and this can cause extra calories being taken in and not burned off. Stress can be linked to heart disease, stroke, high blood pressure, and many more. Low self-esteem is another important factor for children. Low self-esteem is a confidence and satisfaction in oneself. Low self-esteem can be from children bullying, making fun of each other, and stress. When a child has trouble making friends they may form a low self-esteem. Low self-esteem can cause an eating disorder. According to Susan Okie (2005, p 73), obesity is a risk factor for the development of an eating disorder. A child overweight could have a poor self-image and that could lead to an eating disorder. There is also a lower life expectancy with children that are obese. Life expectancy is referring to the age that a person lives to base on sex, ethnicity, and other factors. There are many factors that contribute to this. One factor is suicide. Children that have a low self-image or ones that have given up could resort to suicide. Another factor is the health issues that the obese child has. As the child gets older and if they already have heart disease, high blood pressure, or type 2 diabetes are likely to have the complications with those diseases earlier in their adult life. One way that Americans are trying to prevent childhood obesity is having schools offer more gym class time. Another way that Americans are trying to incorporate exercise is that the TV network Nickelodeon has a day that they turn off the cartoons and encourage children and their parents to go outside and play, they call it the national day of play. There are many health  programs also ran by the government trying to help low income families with providing their children with a balanced diet. The biggest thing that a parent can do is change their own lifestyle and pass it to the child. A parent leads by example showing their children how to live, act, and what to believe. A parent can start a daily activity with the family included and make this routine for the family. The parent can also change the food bought at the store and what is fixed at home. A child can be given a much smaller portion size and then if they are still hungry they could ask for more and the parent would determine the portion size of the extra the child would get. School are not out of the woods on this subject matter either. Schools offer processed food which are higher in calories, fat, and maybe sugar. Schools need to change their menu to offer healthier lifestyle choices. Schools would also help prevent childhood obesity by increasing the amount of time the student gets physical exercise during the school day. Another item the school should change to help prevent childhood obesity is the portion size of food their offering to a child. A community could ban together to prevent childhood obesity as well. The community could offer to have a campaign. These campaigns would be able to use multiple strategies,such as: media campaigns , community mobilizations, education programs for health professionals and the general public, modifications of physical environments, and health screenings and referrals (Koplan, Liverman, Kraak, 2005, pg 196). The community could also build a bike or walking trail in a park. Having the bike or walking trail will encourage the citizens of the community to get out and exercise. The community could also build a community center that has exercise equipment or a program ran thru the building to help teach parents to eat right. When the parents know what to do to help then they can pass the information down to the children. There are also many government ran programs to help low income families. One good example is the WIC program which stands for Women, Infant, and  Children. This program helps low income people that are pregnant or they have children under the age of five and they also have to meet the income guidelines for the size of the household. Income guidelines vary depending on what state in which the family resides in. WIC only offers certain foods to families. They offer formula for a baby, but the formula has to be on a state approved list (USDA, 2011). If there is a pregnant woman in the household, WIC then offers the household milk, whole grain bread, peanut butter or dry beans, fruit, approved cereal, and 100% fruit juice(USDA, 2011). If the woman is breastfeeding the baby then she is offered tuna and carrots for the nutritional value those foods give (USDA, 2011). Another government program is Food Stamps which help low income families buy food. There are income guidelines that someone would have to meet before getting assistance with this program. There is not much of a requirement of what food to buy on this program but they do have items that you are not allowed to buy. The recipient cannot buy taxable items such as diapers, paper towels, or toilet paper. The recipient cannot buy alcohol either. When a person on food stamps goes to a store to buy groceries the register will notify the cashier what is food stamp eligible and what is not. Anything that is not eligible the consumer must pay for. Without these programs the United States could have lots of hungry people that could starve to death. Research is stating that childhood obesity is preventable when proper diet and exercise are incorporated into a child’s life from a young age. If a child does not eat healthy foods and does not exercise then that child is more likely to be obese. When a child is obese, then the child is at risk for some serious medical diseases that may not show up until they are an adult. If a child has a serious medical disease young then they more likely to have a more severe condition like cardiovascular disease when they are an adult. There are many government and community programs to help the low income families that are in need of assistance. Preventing childhood obesity is a concern for parents, schools, communities, and government to solve together with all of the programs available. References Center of Disease Control. (2010, June 3). Childhood Obesity. In Health Topics (par. 2) [Fact Sheet]. Retrieved from http://www.cdc.gov/healthyyouth/obesity/#5 Epidemic. (2011). In Encyclopedia Britannica. Retrieved from http://www.britannica.com/EBchecked/topic/189776/epidemic Institute of Medicine (U. S.) Committee on Prevention of Obesity in Children and Youth. (2005). Confronting the Childhood Obesity Epidemic. In V. A. Kraak, J. P. Koplan, & C. T. LIverman (Eds.), Preventing Childhood Obesity: Health in the Balance. (p. 196). Retrieved from http://site.ebrary.com/lib/ashford/Doc?id=10075881&ppg=196 Institute of Medicine (U. S.) Committee on Prevention of Obesity in Children and Youth. (2005). Confronting the Childhood Obesity Epidemic. In V. A. Kraak, J. P. Koplan, & C. T. LIverman (Eds.), Preventing Childhood Obesity: Health in the Balance. (p. 216). Retrieved from http://site.ebrary.com/lib/ashford/Doc?id=10075881&ppg=216 Institute of Medicine (U. S.) Committee on Prevention of Obesity in Children and Youth. (2005). Confronting the Childhood Obesity Epidemic. In V. A. Kraak, J. P. Koplan, & C. T. LIverman (Eds.), Preventing Childhood Obesity: Health in the Balance. (p. 340). Retrieved from http://site.ebrary.com/lib/ashford/Doc?id=10075881&ppg=340 Merriam-Webster Dictionary (Ed.). (2011). Merriam-Webster. Retrieved from http://www.merriam-webster.com/medical/cardiovascular Merriam-Webster Dictionary (Ed.). (2011). Merriam-Webster. Retrieved from http://www.merriam-webster.com/dictionary/hypertension Merriam-Webster Dictionary (Ed.). (2011). Merriam-Webster. Retrieved from http://www.merriam-webster.com/dictionary/obesity?show=0&t=1297741121 Merriam-Webster Dictionary (Ed.). (2011). Merriam-Webster. Retrieved from http://www.merriam-webster.com/dictionary/self-esteem Merriam-Webster Dictionary (Ed.). (2011). Merriam-Webster. Retrieved from http://www.merriam-webster.com/medical/stress Merriam-Webster Dictionary (Ed.). (2011). Merriam-Webster. Retrieved from http://www.merriam-webster.com/dictionary/type+2+diabetes?show=0&t=1298313788 Okie, S. (2005). Size, Health, and Self Esteem. In Fed Up! Winning the War Against Childhood Obesity (pp. p 73). Retrieved from http://site.ebrary.com/lib/ashford/Doc?id=10075869&ppg=73 Stein, R. (2007, September 17). More Kids Developing High Blood Pressure. The Washingtion Post, par 3. Retrieved from: http://www.washingtonpost.com/wpdyn/content/atricle/2007/09/10/AR2007091001349.html?hpid=topnews University of Michigan Health System (2008, July 12). Coming Epidemic Of Type 2 Diabetes In Young Adults. ScienceDaily. Retrieved fromhttp://www.sciencedaily.com/releases/2008/07/08070819329.htm USDA. (2011). Women Infants and Children [Brochure]. Retrieved from http://www.fns.usda.gov/wic

Monday, September 16, 2019

Ladybird book Essay

Question: How does the poet use language to communicate her son’s response to reading and how does she convey her own feelings to you?  Answer:  In the poem, the poet shows us about her little genius son who can do everything except for reading. Throughout the description about her son’s behavior in reading, she conveys to us her frustrated feelings when her son doesn’t have any interest in reading. Firstly, the contrast in 2 aspects which exist inside her son is clearly shown by the first stanza. In 4 first lines of the first stanza, the poet asserts that her smart son can do many things that many other kids can’t do: â€Å"make sculptures†, â€Å"fabulous machines†, â€Å"solemn advice†Ã¢â‚¬ ¦ The images of a smart and sensible boy is painted beautifully under poet’s pen; only mother who are supremely proud of her son can makes this masterpiece. Here, the use of exaggeration is used to describe the wonderful abilities of poet’s son, which is a leverage to pull the frustration in poet’s feelings up when she said:† but he is slow to read†. The word â€Å"but† suggests the changing in tone of the poem from excitement, pride to disappointment. Although her love spend on him is very immense, the difference between adults and children’s thinking prevents her from being optimistic consistently about her son:  When I take him on my knee  with his Ladybird book  he gazes into the air,  sighing and shaking his head  like an old man  who knows the mountains  are impassable.  The poet tries to reach her son but his action makes her down; it is a such a drag on her thinking. Listing three verbs which suggests the negative effect, she conveys to us how languid her son is in reading book. Using the simile, poet portrays image of her son like an old, thoughtful man knowing that the mountains are impassable. Facing with book her son is deactivated. Through the first stanza, mother’s feeling goes down from the top to the bottom of a mountain when she told us about her son. The contrast between what her son can do and reading puts her in tumult.  Secondly, as evidence, the second stanza is an infallible description about her son’s response to words.  He toys with words,  letting them go cold  as gristly meat  At first, he son has a little try on making words become familiar with what he is fancy in but all he can do bring him to a boring world of words. Normally, people can’t so something that it is not strong enough to attract them and in them same case, her son tries in hopeless; he can’t do reading under his mother’s pressure. One more time, the simile is used. It conveys how hard with the poet’s get close to reading like swallowing a tough, chewy meat. His response to reading is completely like the feelings of bird imprisoned in the cage: vain, empty and tedious. Finally, â€Å"the fish are released†; the son is liberated from reading. His feeling is full of beatitude.  a fish returning  to its element,or a white-eyed colt – shying   from the bit – who sees  that if he takes it  in his mouth  he’ll never run  quite free again.  He enjoys his freedom like the fish returns to its element. The poet exhaled using this idiom to describe her anxiety when her son became active again after hardcore reading. Here, the mother (poet) seems to find out the inscrutable behavior of her son that makes him fed up with reading. The image of a young male horse suggests the using of metaphor. The poet’s son is forced to read and the freedom is out like the young male horse when he is bound by the bit â€Å"he’ll never run quite free again.† At this point, the poet emphasizes that her son seem to be regenerated after the reading section, which pull her down when she tries her best to help her son.  The poem is written the heart of a mother who spends all her love to him, tries to help him ceaselessly while her son can’t show his positive behavior to reading. It reflects the a difference between the adult perspective and children point of view.