Research Integration Essay Example | Topics and Well Written Essays - 1000 words

Research Integration - Essay Example The volume of data and evidence that was synthesized to come up with the guidelines is quite many which make it quite proper and important to nursing practice. Moreover, many experts were involved in developing this practice guideline such as microbiologists who play crucial roles in the treatment of AOM. To make the article more acceptable is the use of simple language that is easy to understand by all healthcare specialists. It highly recommends the concept of watchful waiting as the best option in handling AOM complications. Block, S. L. (1997). Causative Pathogens, Antibiotic Resistance And Therapeutic Considerations in Acute Otitis Media. Pediatric Infectious Disease Journal, 16, 449–456. This source can be classified as a filtered information article owing to its approach to the handling of AOM. In essence, it reviews and gives a summary of proceedings in a symposium that discussed pertinent issues that are related to increased antibiotic resistance to AOM. In terms of t he kind of evidence, it falls under evidence summary because it delineates different recommendations of handling cases of AOM. Owing to the large volume of evidence surmised in this article, it is quite appropriate and suited for nursing practice. Moreover, it tackles different cases of AOM which may be caused by different pathogens in synergy which makes some AOM cases complicated. In such scenarios, the article is of the opinion that treatment and administration of antibiotics should only be started after the causative pathogens have been positively identified. This in turn ensures that cases of antibiotic resistance are reduced because some antibiotics are not effective in handling some causative pathogens of AOM. Kelley, P. E., Friedman, N., Johnson, C. (2007). Ear, nose, and throat. In W. W. Hay, M. J. Levin, J. M. Sondheimer, & R. R. Deterding (Eds.), Current Pediatric Diagnosis And Treatment (18th ed., pp. 459–492). New York: Lange Medical Books/McGraw-Hill. This is a filtered source because it gives an in depth analysis of different microbial infections that infect around the throat region. It has been noted that the different infections that occur within this region and affect the eyes, nose throat are caused by common or similar pathogens. It follows then that chances are high that infection in any of the parts will automatically lead infection of the other parts. This article can also be classified as evidence based guideline that tables diagnostic procedures as well as the treatment of AOM infections. The suitability of the source for nursing practice is found in the in depth analysis of different methods of handling cases of AOM. In addition, the article provides a chart or diagrammatic representation on how to handle this infection at each step of its progress. McCracken, G. H. (1998). Treatment of Acute Otitis Media In An Era Of Increasing Microbial Resistance. Pediatric Infectious Disease Journal, 17, 576–579. Information is synth esized and analyzed about the rising resistance of pathogens that causes antibiotics to. Moreover, a guideline is also provided that gives the way forward on how to handle these complications and as such the source is a filtered source. In terms of evidence, it can be classified as

Assess Kant's Ethics Of Duty And Freedom As A Response To All Previous Essay

Assess Kant's Ethics Of Duty And Freedom As A Response To All Previous Ethical Theories - Essay Example According to the Kantian ethics, people have the duty to act in certain ways even if it does not produce the best results. â€Å"The ethics of duty is rooted in Immanuel Kant's categorical imperative ‘Act only on that maxim by which you can at the same time will that it should become a universal law,’ which in turn is rooted in the belief that humans are rational beings capable of self-determination and self-governance. Every responsible person is therefore entitled to dignity and respect.† Thus, the views of Kant, who is the most important supporter in history of deontological ethics or the study of duty, insist that the single feature that gives an action moral value is the motive that is behind the action. Similarly, another central concept in Kant’s ethics is freedom which is an idea of reason that serves a crucial practical purpose. â€Å"Without the assumption of freedom, reason cannot act. If we think of ourselves as completely causally determined, and not as uncaused causes ourselves, then any attempt to conceive of a rule that prescribes the means by which some end can be achieved is pointless.†" (McCormick, 2006) In short, the concepts of freedom and duty are central to the Kantian ethics and the originality and uniqueness of Kant's ethical theory is that he celebrated a general criticism of previous ethical theories. To comprehend the originality and uniqueness of Kant's ethical theory, it is essential to realize that he is a tough critic of previous ethical theories, especially the theory of utilitarianism. He is undisputed master of ethical theory and he finds good will as the only good thing in the world. He goes on to associate the concept of good will with actions from duty which have the only true moral value in life. Therefore, Kant associates "good will in some way with acting from duty and claims that only actions done from duty have true moral worth or moral content, while actions in conformity to duty that are done from self-interest, or even beneficent actions done from a natural inclination such as spontaneous sympathetic pleasure agents take in seeing those around them happy, are lacking in authentic moral worth or moral content." (Wood, 2007, p 24). To Kant, only those actions which spring from duty can display a good will and his ethical theories are original which question the va lidity of earlier thoughts. Significantly, the originality and uniqueness of Kant's ethical theory is clear from his 'Copernican revolution' which includes freedom, autonomy and heteronomy. An understanding of how Kant distinguishes between autonomy and heteronomy helps one in realizing the uniqueness of Kant's ethical theory. "For Kant the term "autonomy" denoted our ability and responsibility to know what morality requires of us and to act accordingly. In a derivative sense, the autonomous person is one who exercises this ability and lives up to this responsibility There are also

Community Service as a Graduation Requirement Essay Example for Free

Community Service as a Graduation Requirement Essay A wise person once said, â€Å"If you light a lamp for someone else, it will also brighten your path. † This particular quote has helped me realize that not enough teenagers are helping their community become a more desirable place to live. Implementing community service into the senior project outline as a requirement would ultimately benefit the students and the community. Not only will the students become more aware of the activities that occur in their community, but they will also have a greater sense of self. Each student has his own reason for volunteering. Many volunteer for the joy of helping others, and some volunteer to seek career opportunities. Simply volunteering at a place that is related to the career one is interested in will help him determine whether that career is suited for him. Bill Jensen, Superintendent of Curriculum for Bartholomew Consolidated School Corporation, agrees with community service being connected to career choices and provides examples. â€Å"We’ve seen students that have gone in to help at the hospital and all of a sudden see that the job is something they are really passionate about. Then we see some students that volunteer at the animal shelter and they find that they would never be able to euthanize an animal, so they have to consider finding a different career† (Jensen). Selecting a career is challenging enough, let alone discovering that the career one chose was not the best and having to choose another. Volunteering provides teens with opportunities outside of finding a career that gives them the necessary skills to help them survive the real world. Students will gain knowledge from volunteering that will lead to increasing their communication and interpersonal skills (Keeler). It can also help with the confidence of stretching ones wings at work, because he or she has already been taught the necessary skills for that job. (____). Community service would be in the best interest for the students that are seniors in high school, so that they have time to commit to a career before going to college and spending time and money on classes that are not necessary. Meeting new people while participating in community service can help students build a network of individuals who could be valuable resources when deciding a future career. The greater number of people one comes in contact with will increase the possibilities of making a productive contact. In order to meet new people, one must step out of his comfort zone. â€Å"Anytime you step out of your comfort zone, you are going to grow as an individual,† says Mark Newell, Principal of Columbus East High School (Newell). While some people are naturally outgoing, others have a hard time meeting new people. Meeting with people on a regular basis that posses the same interests can help with developing social skills(_____). Finding the confidence within oneself to reach out to different groups will allow a better understanding of the numerous cultures that are present in the community. The diversity in American communities impacts Americans’ perception of the world. Americans can observe the countless actions of people from different cultures that differentiate them from the American culture. Since each and every person is unique, Americans are taught at a young age not to judge others. Not one person is the same, whether it is the customs between cultures, or just simply looks and personalities. Each culture has a different way of communicating, and community service can help a person develop the skills to be able to communicate with someone outside of his culture. Finding ways to interpret language into a relatively easy way of understanding is difficult, but it also challenges critical thinking and problem solving skills. People often tend to only think deeply about the issues that involve them, are important to them, or that they are interested in. This is why Americans have such a difficult time learning about other ethnic backgrounds. If the culture and traditions are far different from their own, they will refuse to accept any others because Americans were raised to believe certain things and choose not to adopt anything new. In some studies, it has been shown that there are multiple academic and personal development benefits in socializing with other races (Chang). Volunteering is a great way to interact with people from other cultures. By volunteering, individuals learn to appreciate other cultures’ initiative and hard work that they put into helping the community as well as teaching the volunteer more about the world, and the people that surround him each and every day. Less fortunate people in various places attempt to reach out for help all the time. The minute people take time out of their busy schedules to assist an individual will be the moment in which they open their eyes to the world outside of their own. To help the less fortunate is to demonstrate a concern for the welfare without judging them or blaming them for their circumstances. Compassion does not blame a victim, but seeks to offer assistance no matter what the situation (____). Many people lack the resources that some others have, and possessing necessary items and being successful in life cannot be controlled. The desire to obtain the necessary items is not always present, but who is to say that they are not trying? The failures in succeeding lead to negative attitudes towards continuing to give effort. Some people object to offering help because they believe it may cause dependency, or they believe that leaving them alone will teach them some personal responsibility. What is not understood is the difference between offering assistance, and creating a co-dependent relationship (___). Instead of pushing someone everyday to change their life around, one can give something small and still make a big difference. Community service gives support and relieves the negative energy directed to the less fortunate from society, while attempting to develop better habits for a better life. The process of transforming an unknown human being into a person with importance is time consuming. â€Å"The time it takes to help someone else in a small way is not wasted when it improves someone else’s well-being† (Brannagan). Once the volunteer feels as though he has improved the life of another person and there is evidence to show that the other person is no longer living in disadvantaged conditions, then the frequency of giving and the amount given from the volunteer is increased. To witness the improvement is a priceless matter and should give the volunteer the feeling of unconditional giving. Making a difference in someone’s life gives personal satisfaction and helps teens develop a better appreciation for the little things in life (Keeler). Community service is the voluntary work intended to help people in a particular area. It should never be mistaken with a paid job or a guaranteed career. Volunteers can help communities save money by allowing them to spend the money on local improvements rather than using the funds to hire help. Studies show that communities with high rates of participation apply for and receive more funding than those with less participation. In addition, participating communities achieve greater citizen satisfaction with their community (Reid). There are a variety of opportunities given for students to volunteer. Examples of volunteer work include babysitting, house chores for the elderly, tutoring, mentoring, park clean-ups, coaching a little league sports team, or collecting cans for food banks to help feed the hungry, all of which are just a few compared to the millions not listed. The choice of service to which the volunteer devotes his time depends upon his personal interests or experiences. If someone has an interest in dancing, he or she might teach young girls ballet twice a week. If someone grew up in an abusive home, then he or she might volunteer his time towards helping others that have been abused seek help. The only ones among you who will be truly happy will be those who have sought and found how to serve† (Heim). The strength of the community becomes persistent when there are many volunteers to contribute to the everyday duties that need to be fulfilled. Requiring community service of students, either as a course or graduation requirement, will continue their engagement with community service organizations beyond their mandatory completion. It is very common for students to become emotionally connected to the communities that they serve while performing required service and for the students to want to maintain their connection with those communities (Khanna). The connection between the student and the community reveals how much the student truly cares about giving. Community service will show him the functions of the world and the people around him on a daily basis. Once he is involved, he will soon realize that there is more work to be done than there are people willing to voluntarily help out. The volunteers that have assisted many people have most likely experienced good karma. What goes around comes around, and one act of kindness can expose this proverb. This saying connects to the saying that I originally was inspired by that told of how lighting a lamp for someone can help with finding one’s own way. Making community service as a graduation requirement shows students how it benefits them as well as the community in many different ways.

The severe limitations of rogerians approach to therapy

The severe limitations of rogerians approach to therapy This essay reflects on the above statement, and begins by defining what we mean by supportive and reconstructive, when relating these to the subject of counselling and psychotherapy. In then identifying the key theories of the Rogerian approach, and exploring some of these theories in greater detail, this leads to a deeper discussion and consideration of the question. Feeling supported in the therapeutic environment is a key element to how successful and effective therapy can be. Having an open, equal, honest relationship between client and therapist is the ideal situation, and where this kind of relationship exists it can greatly enhance the healing process. When the therapist is able to offer a safe space, the client feels able to express himself freely, without fear of being judged. If supportiveness is lacking, this negatively impacts the client. Feeling judged, fearful of what the therapist might be thinking, creates barriers and an atmosphere that feels unsafe and not conducive to effective therapy. The term reconstructive can be used to describe the process where major changes occur for the client during therapy. For clients suffering from post-traumatic conditions, including complex grief reactions, reconstructive therapy focuses on facilitating the client to recognise, understand and accept their feelings and reactions. Deeper self understanding can enable clients to see they have choices, and to regain responsibility for themselves and their reactions. The concept of being supportive can be clearly identified within several Rogerian theories, namely: The Core Conditions, The Self Actualising Tendency, and the Organismic Valuing process. The connections to supportive, seen in Rogers theories are explored and discussed in more detail later. Other key Rogerian theories considered in more detail include the idea of Phenomenology, The Self-Concept (or self), and Conditions of Worth. I observe the supportive tendency towards growth as being strongly embedded within the Rogerian approach. I also identify Rogers approach as reconstructive in the sense that major positives shifts and changes often occur during therapy. Considering the question of limitations this is harder to answer. As is the case with all psychological theories there will always be limitations and exceptions to effectiveness. For a great many clients and therapists the Rogerian way of working offers both a gentle and powerful therapy, that has stood the test of time. The Rogerian approach is also known as Person Centred counselling or Client Centred therapy. It originated from the pioneering work beginning in the 1930s which continued through six decades, of American psychologist and writer, Dr Carl Ransom Rogers (1902 1987). ( Mearns and Thorne 1999). Rogers talked about client centred or person centred therapy as not just a therapeutic way of working, but more as a way of being. Being real, genuine and true to himself. (Rogers, 1980) Rogers belief was that the client knows best. His approach was a radical move away from the analytical approaches of the time, where the therapist was thought of as the expert. Rogers was convinced that we each have within us the knowledge and resources to move forward, and that the role of the therapist is to offer the conditions that facilitate clients to help themselves. (Mearns and Thorne 1999). A helpful description of the Person Centred approach is offered by J K Wood: .. it is neither a psychotherapy nor a psychology. It is not a school à ¢Ã¢â€š ¬Ã‚ ¦ itself, it is not a movement à ¢Ã¢â€š ¬Ã‚ ¦it is not a philosophy. Nor is it any number of other things frequently imagined. It is merely, as its name implies, an approach, nothing more, nothing less. It is a psychological posture, if you like, from which thought or action may arise and experience be organised. It is a way of being. (Wood 1996, cited in Embleton Tudor, Keemar, Tudor, Valentine, Worrall, 2004) Phenomenology comes from the work of Edmund Husseri (1859 1938), Martin Heidegger (1889 1976), and Maurice Merleau-Ponty (1907 1961). (cited in Embleton Tudor, Keemar, Tudor, Valentine, Worrall, 2004, pp 18 24). Phenomenology is based around the idea that reality is not fixed. We each perceive our own reality, which is informed by our life experiences, biases, prejudices, and perceptual filters. We all experience reality in our own unique way. (Embleton Tudor, Keemar, Tudor, Valentine, Worrall, 2004) Rogers said: I do not react to some absolute reality, but to my perception of this reality. It is this perception which for me is reality. (Rogers, 1951) Empathic understanding can be described as a process of attending phenomenologically to the phenomenological world of another. From phenomenological thinking comes the phenomenological method, which contains three steps enabling us to be as open as possible to each new experience. The first step is to bracket all our pre-conceptions that we have taken on board and tend to automatically believe. Our challenge is to set these beliefs to the side on the basis that they are limiting and unhelpful and likely to impede our experience of this moment now. The next step is for us to describe rather than judge our experience. Our tendency is to analyse, evaluate and judge. The challenge here is to describe what we observe, rather than put our pre-conceived interpretation and judgement onto the experience. By staying close to felt senses we can be more open to accurately describing what we experience. The last step is to avoid putting a hierarchy on what we notice and experience. To be open to valuing everything we have noticed equally. These three steps combined, encourage non judgemental openness to experiencing, which sits well within Rogers Person Centred approach. Rogers believed that all human beings have within them an inherent tendency towards growth and fulfilment. He called this directional process in life the actualising tendency. (Rogers, 1980). Rogers saw life as an active process, and that regardless of the environment living things can be counted on to move towards maintaining and enhancing themselves. He recognised that the actualising tendency can be frustrated by adverse circumstances and events, but saw that this striving for growth always remains even in the most difficult of conditions. An example he gives is of the potatoes kept in the cellar of his childhood home that still grew in the semi-darkness, desperate to live, growing sad spindly sprouts towards the distant light in little cellar window. (Rogers, 1980). According to Rogers, humans have the ability within themselves to know what is good for them. He termed this ability organismic valuing. Trusting in our inner knowledge and intuition supports our self actualising tendency. The self actualising tendency becomes suppressed when organismic valuing gets lost through negative introjects and limiting beliefs. This usually stems from childhood, as a result of taking on conditions of worth from significant close others (for example parents, siblings, teachers). When worth or love is only expressed if we conform to certain conditions imposed by others, we take on board negative and distorted beliefs, often carrying them throughout our lives. Our locus of evaluation becomes external, constantly seeking direction, approval and reassurance of others. The Rogerian ideal is to have an internal locus of evaluation. With an internal locus of evaluation we are able to trust our own judgement, rely on our gut feelings, and have confidence in our own ability to know what is right. (Rogers, 1951) The self-concept is a persons conceptual construction of themself. Self-concepts often are not in balance with the actualising tendency and the organisimic valuing process. Self-concepts begin in infancy and develop over time. They are shaped by our perception of the attitudes and behaviours towards us of significant others. The need for positive regard and to feel approved of by others is a fundamental and powerful want. Conflict occurs when this need isnt fulfilled, and negative self-concepts become embedded. (Dryden 2007, pp 149 151). Rogers believed that peoples personalities are made up of two components, the organismic self and the self concept. The organismic self is the self I was born with, the real me. The self concept is the person I have become during my life in order to receive positive self regard from others. Introjects from those close to me, like my parents and others, have forced values inside me that arent in harmony with my organismic self. These become conditions of worth, causing me to behave in certain ways in order to receive the positive self regard from those close to me that I need. Small children have an inbuilt need to be loved by their parents. The child will feel like it is going to die if this need is denied. The locus of evaluation for the organismic self is internal, inside me. The locus of evaluation for the self concept is external approval is sought from outside. An example of organsimic self verses self concept comes from my own life: When I was in my mid teens I came under the influence of a powerful older man. For many years I felt controlled by him. I sought his approval in all areas of my life and my own personality became more and more subdued. He influenced my work, my social life, my romantic / sexual relationships, my family life my opinions and values. I felt I didnt have any of my own opinions any more. When I attempted to break free from his influence, he would react very badly and wear down my self esteem even further, making me feel powerless, worthless and useless. I suffered a lot of anxiety and unhappiness during those years. He also had the power to make me feel very good, if he chose to. His approval was so important to me. It was only in my thirties I managed to fully break free from his influence. I was able to begin returning to the real me, to re-discover my organism self, and accept myself as a worthwhile person with my own views and values. The following two examples illustrate the power of interjects in creating conditions of worth: Jake talked about his experience as a small child where he didnt want to eat and would find any excuse to get out of eating. As a punishment for refusing to eat his parents would shut him out of the flat, leaving him on the landing outside the flat, locked out. Jake described how this made him feel I felt completely rejected, I was thrown out of my house. This example shows how in this case the behaviour of his parents had a very negative effect on the his sense of worth and self concept, as a small child. Jake felt that a minor misdemeanour could take away the love of his parents and the security of his home of which he was not worthy anymore. These events seriously negatively affected Jakes conditions of worth for many years. When I became pregnant in my late teens I felt very frightened and alone and not able to share this traumatic event with my parents. Shortly after having a termination my secret came out. The reaction from my mother was angry and judging, I remember her words how could you do such a thing. I took this to mean how could I have sex, and how could I have an abortion. I felt very ashamed and guilty and bad about myself. This affected my romantic and sexual relationships and my views on sex and pregnancy for many years. This example shows how one sentence from my mother (a negative introjection of her values) had a huge affect on my conditions of worth and had long lasting negative consequences. In contrast, my fathers reaction to the news of my unplanned pregnancy and that Id had a termination was completely different. He was sensitive and supportive, not judgemental and very understanding of my decision. This had a very positive effect on my view of my father, and my relationship with him. It also helped to balance the strong negative reaction I felt to my mothers response. I still look back on this memory as a time when I realised what a wonderful man my father is. My respect and affection for him has only grown since this experience. Looking back it is clear to me that he offered me empathy, congruence and UPR at a time when I really needed it. Rogerian therapy is built around the premise that if certain conditions are present then healing will occur. 1. Psychological contact between the counsellor and the client 2. The client is in a vulnerable or anxious state 3. The counsellor is congruent 4. The client experiences unconditional positive regard and feels accepted by the counsellor 5. Empathic understanding of client by counsellor The client receives the empathy and unconditional positive regard and congruence Rogers claimed that as long as these conditions were there, this was all that was needed. He described them as being necessary and sufficient. (Rogers, 1951) Of the six conditions, three are core, these are Empathy, Unconditional Positive Regard (UPR), and Congruence. These three conditions need only be minimally present, in order for therapeutic personality change to take place. Returning to empathy, I see this as being able to put myself by the side of the client, and to understand their feelings. Phenomenologically I will never be able to fully know how someone else feels, but believe that empathy takes me close enough. Rogerian counsellors demonstrate empathy by active listening in a sensitive way, and reflecting feeling words back to the client, and also by tone of voice, body language and mirroring facial expressions. Paraphrasing can be used to summarise what the client is saying, with clarification whenever there is any confusion about what the client is trying to communicate. (Mearns and Thorne, 1999) Unconditional Positive Regard can be defined as respecting the client as a human being and not judging. It may be that there is sometimes something to do with the clients actions or behaviours which the counsellor doesnt agree with, but this doesnt stop UPR being offered. It is about giving respect to a fellow human being without conditions. From the clients point of view, receiving UPR will improve their own feelings of self-worth. If they have been in a cycle of behaving badly because this has always been what has been expected by others, then the cycle can be broken by UPR being offered by the counsellor. In order to offer UPR, it is important that the counsellor has a high degree of self awareness and has worked through her own issues and is clear about any biases or prejudices, and able to put these to the side. (Mearns and Thorne, 1999) Congruence means being real and genuine, the counsellor being able to be herself and to be open and honest with the client. Being congruent means removing pretence or acting, and being fully present. Receiving congruence and seeing the counsellor isnt perfect and has vulnerabilities, reassures the client that it is ok to be imperfect and vulnerable. (Mearns and Thorne, 1999) Person centred counselling can be an extremely powerful therapy and can have an enormous impact in enabling damaged people to heal themselves. One of the basic criticisms of Person Centred Counselling is around its theory which is based around our built in motivation to self actualise, grow and achieve. The reality of todays world is that there are many people who dont demonstrate this self actualising tendency. What Rogers didnt explain was if everyone is basically good deep down inside, why arent societies better and better as a result? It is also argued by some that person centred counselling is limited. It can be seen as being a passive soft kind of therapy, with the balance of power with the client, and the counsellor not offering the client advice or solutions. Is this a weakness or a strength? My view is that it is a strength and one of the key reasons why person centred counselling is so effective. The counsellors role isnt that of an expert solving the clients problems, but as someone able to reflect back the clients thoughts and feelings, in a respectful and honest manner, enabling the client to begin to heal himself. Taking this further and coming back to the title question, I see that the fact that Rogerian counselling offers a safe and supportive space for the client, this is what then enables the reconstructive process to take place. Clients come to therapy for a variety of reasons, but they all have one thing in common, they are in emotional pain. The gentle yet powerful elements of Rogerian therapy allow the client to be safe enough with the counsellor to express their emotional pain. In order to get to this place of safety, there has to be a strong level of trust between the client and the counsellor. This trust grows, through the counsellor offering empathy, congruence and unconditional positive regard. For major shifts to happen first the client needs to be open and honest and be able to express their distress. The next step is for the client to take the risk of moving out of their comfort zone and challenging themselves. This is when the greatest shifts can occur. In order for either of these steps it is absolutely key that the client trusts and feels secure with the counsellor. The person centred values promote and encourage this by offering an equal non judgemental honest real relationship. To return to the question, in my view and my experience, Rogerian therapy is both supportive and reconstructive. I feel its only limitations lie within individual clients. If a client is not ready to explore themselves honestly, to open up and challenge themselves, then change wont occur. The client has to be ready to engage in what can often be painful self exploration. When a client is ready and wants to do this, working in the Rogerian way can have powerful life changing results. The Rogerian approach is a way of being, and this way of being can be applied to all aspects of life. In terms of therapy, I see this approach being very valuable. Other tools and skills can be offered to clients, in a person centred way, which I see as greatly enhancing the therapeutic process.

William Shakespeare :: essays research papers

William Shakespeare William Shakespeare was born in the Hole Trinity Church in Stratford-upon-Avon in Warwickshire on April 23, 1564. He was the first son and third child of John Shakespeare, a leather tanner and a maker of gloves, and Mary Arden Shakespeare. William’s parents were married around 1558 and had a total of eight children, three of which died in childhood.   Ã‚  Ã‚  Ã‚  Ã‚  William’s family had been living in the area of Warwickshire for many years and was respected. William’s father was at one time prosperous and elected to municipal offices. He was a member of the Stratford council in 1557 and appointed mayor in 1568. John was not without fault, though, and four times from 1570 to 1572 he faced prosecution for money lending and illegally buying wool. He fell into hard times financially and stopped buying property, went into dept, and even mortgaged part of his wife’s inheritance.   Ã‚  Ã‚  Ã‚  Ã‚  Despite financial difficulties in the family, the boy William’s education was not neglected, and he went to the local school in Stratford. Some scholars questions whether a single could have written all the great literature attributes to Shakespeare, citing his schooling as proof that he was poorly educated, but their assumption is probable false. ( ) The teachers in school the William had attended had degrees from Oxford, and the education that the boy received was likely very good.   Ã‚  Ã‚  Ã‚  Ã‚  Exactly what young William did after his years of schooling is not really clear, but we do know that during the winter of 1582, at the age of 18, he married Anne Hathaway, the eldest daughter of Richard Hathaway. She was 26, much older than her teenage husband, and pregnant by him. The church announcement of the marriage was waived on November 28, 1582 and less than six months later their first child, Susanna, was baptized in Stratford church on May 26, 1583. Early in 1585, Anne gave birth to twins: Hament, their only son (who died young), and Judith, their second daughter. With a wife and three kids to maintain, and still dependent on his father one of the London acting companies that had been touring in Stratford.   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare moved to London in 1585, where he was very successful. He was an actor and a writer and even owned his own playhouse. He was very respected man there. He was the first playwright to have his formal biography written and published with his works.   Ã‚  Ã‚  Ã‚  Ã‚  By 1592 William was firmly established in the big city of London.

Why Launch An Advertising Campaign :: essays research papers

Why Launch An Advertising Campaign To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV, Radio, newspapers and other large scale media. This ensures that advertising reaches the largest amount of people in the shortest amount of time. It is likely that the consumer will be more interested in the product if they hear of on a national level such as TV or Radio. We must watch out for other companies in Britain that sell a similar product or overseas companies that sell in Britain so Pakanawa can analyse the British marketing strategy and improve upon it. Market Segmentation is also another factor to take notice of. Market segmentation helps to differentiate products for different age groups. For most product, there are segments of the market that you need to specifically advertise to. Fore example, different methods of advertising would be needed if you were to advertise to parents than to the children. For a lot of products their are a lot of age groups that you need to advertise for and these must be taken into consideration. We must analyse the different market segments that are applicable to Pakanawa and investigate how we can exploit these different market segments. An ad campaign is a very sensible idea because no-one will know about our products without the use of advertising. This means that we must concentrate on a good ad campaign so people will know about our products. Approximate prices are shown below for large scale advertising: TV  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Price agreed with company (500,000 + ) Radio   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (250,000 + ) Newspaper lineage ad  Ã‚  Ã‚  Ã‚  Ã‚  250 Newspaper full page  Ã‚  Ã‚  Ã‚  Ã‚  700-900 Cinema booklets  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  650.00 per cinema Flyers 0.08 per flyer As is shown above, advertising is very expensive when done on a large scale so to justify any form of large scale advertising it must be proven to be effective. At Pakanawaâ„ ¢ we must consider all angles of the media and come to a conclusion about advertising. What sort of advertising should you use? By far the most far reaching of these strategies is Television advertising. A large amount of people watch TV and this type of advertising will reach many social groups. Although this type of advertising is very expensive and even more so during peak times, TV advertising should be seen by the masses and encouraging a lot of new customers, so in time, TV advertising will pay for itself.

There is nothing like “Diminishing returns” in the real world

The Law of Diminishing Returns states that increasing one variable input, while keeping the rest of the variables constant, will eventually yield a result opposite the intended purpose of the variable change. The change will rise at first, reach peak and will eventually skew downwards sooner or later (Tutor2u Website). In economics, when marginal physical product (MPP) starts to decline, diminishing returns to labor occurs. This means that total output will increase at a decreasing rate when more workers are employed. Eventually a decline in marginal product leads to a fall in average product. What accounts for this decline in MPP?The answer lies in the ratio of labor to other factors of production. For instance, a third worker begins to crowd the facilities available. We still have only the one sewing machine. Two people cannot sew at the same time. As a result, some time is wasted, as the operators wait for their turns at the machine. Even if they split up the various jobs, there w ill still be some downtime, since measuring and cutting are not as time-consuming as sewing. In this sense, we cannot make full use of a third worker. The relative scarcity of other inputs (capital and land) constrains the marginal physical product of labor (Schiller 2005, 90-91).Eventually, if we add more workers, this will cause so much congestion that marginal product would become negative and total product would decline. At the extreme, the addition of more and more labor would exhaust all the standing room available and total product would fall to zero. Another example of this is when applying higher amounts of fertilizer in a tract of land, a farmer expects higher yields during harvest time. But, there is just one point that even though you will apply more fertilizer in your soil, the total number of yield will just be the same, if not decreasing slowly.In the real world, the concept of diminishing returns is practically applicable in all aspects of life, not only in economics , where resources are available. For example, if you like pizza, I’ll give you two slices of pizza. That would taste great at first. However, when I require you to eat three whole boxes of pizza, there is this nth number of slice where you would give up eating pizza because you already have enough. If you do not stop eating, chances are: you are going to throw up.Diminishing returns, is supposedly the economic equivalent of negative feedback, which argue that market demand decreases at a point where the need becomes saturated. The initial sales of a new car model stir up considerable market interest; subsequent sales generate increasingly less interest. At some point, the market for that car stabilizes. A glass of lemonade after a round of tennis on a hot day would be quite important to you, and you would probably be glad to pay a child at a lemonade stand, say, a dollar for it. However, the next glass is of less value to you and the third glass, even lesser.The Law of Dimini shing Returns favor no time, person, or place as they allow no particular advantage except the advantage that assure the â€Å"free market† principle. Diminishing returns impede unnatural growth and prevent any given system from monopolizing environmental resources. Thus, there is plenty of opportunity to go around. This means there are chance for everybody: with hard work and intelligence, any child who is born a citizen of the United States can become president; any mom and dad could do business to own huge corporation, and any town can become a Silicon Valley.