Consultancy Report Essay

As a subsidiary of one of the largest cosmetics formations in the world, you are in a position to dramatic altogethery append your potential and further capitalize on your cross outs recognition. My believe is that you pass on establish and maintain a broader, more diverse customer base and make up your boilersuit profitability.Based on an in-depth analysis and research conducted on your constitutions behalf, I have identified several arguable areas in need of immediate attention. The following document pull up stakes deal to fork over valuable culture to organise these bangs accordingly. One such issue and perhaps one of the most crucial is that of the organizations brand awareness levels in the United Kingdom.This is due in part to the occurrence that bloody shame Kay U.K. is not as widely recognized in the United Kingdom as it is in the Americas. I urge increasing your presence to reach potential customers who would other advisable be unaware of your organization . We will seek to address the significant growth of new potential competitors while engendering a means of competing efficaciously against already established competitors.You will learn of new methods in which to remain relevant and a viable world-wide contender in the cosmetics industry. New products will serve to provide your organization with a competitive adjoin and differentiate your organization from all its competitors. New policies and changes in the organizations infrastructure will increase employee satisfaction an important factor for employee retention.These enhancements to the organizations current dealings can ultimately increase profitability, improve customer satisfaction levels, and increase employee productivity. As Mary Kay U.K. adopts these changes and once in effect, there will be a need to take on additional employees to tend to the day-to-day operations and ancillary qualified/experienced executive-level professionals, allowing for a more focused approac h on the management aspects of the organization. Effective corroboration of the organizations financials will allow for more educated and informed decision-making procedures.Adequate fiscal records serve as effective management tool for predicting future success, identify problem areas and to make decisions that will dish in the organizations overall effectiveness. In addition to significantly changing the inner industrial plant of the organization in the United Kingdom, substantial changes to the organizations image and frontend interfaces may be required to dish up with the issue of brand awareness.The organization moldiness become a well-oiled machine internally as well as an aesthetically pleasing entity for potential customers, future investors and for those considering strategic disdain alliances. Creating a more convivial automatic teller machine with which your organization would then be associated will give these interested parties a respectable first impression.It is patent that lacking presentation and unfocused management gives rise to the decrease or stagnation of profitability and employee retention. Changes to policy, organizational image, and infrastructure will not only prove in effect(p) but may in fact be necessary for the success of the organization and its future viability within the United Kingdom. In addition, there must be changes in customer behavior to increase the probability of the organizations adoption.The organization postulate to appeal to a broader customer base after shifting consumer views of cosmetics to match that of American consumers. Thus, by implementing novel, eye-catching, and tonus invoking imagery or advertisements, people will in turn be more inclined to acquire Mary Kay products. In order to be more successful, I recommend the transformation of current marketing strategies.Implementation of a marketing plan that encompasses the arguably successful word-of-mouth strategy in addition to overt and persi stent adverts by way of social media will benefit the organizations image. Because a constant stream of information pertaining to the actual products will allow the consumer to easily recall the information and develop a need for the product as presented by the advertisement. In addition, there must be a vested interest in appealing to the variety of potential consumers within the United Kingdom.Mary Kay U.K. would be wise to capitalize on United Kingdoms ever-growing and diverse population, via the translation and representation of the multitude of languages verbalise within the target areas of operation. This will allow for a more comfortable customer experience and personalized identification with the Mary Kay brand. Brand Awareness is at an all-time low as target populations rifle to recognize the Mary Kay Brand.The organization must increase its visibility in the growing cosmetics market in the United Kingdom. This is possible with improved advertising and re-imagined brand association. Increased brand recognition will assist with declining profits.The proposals presented in this consultancy melodic theme, should Mary Kay U.K. opt to adopt them will serve to promote the organizations business aptitude and increase overall profitability and effectiveness. My hope is that this educated and informed counsel will effectively navigate the organization into a state of increased viability and the optimization and growth of Mary Kay U.K. business operations and clientele. INTRODUCTIONThis consultancy report will serve to provide the Mary Kay U.K. Ltd. Subsidiary of Mary Kay Cosmetics with informed suggestions to increase the organizations revenues and improving the day-to-day dealings of the organization from a management perspective. Following enormous research of the organizations operations, I have prepared a comprehensive examination of the organization in its entirety.This research has been comprised of a thorough analysis of the organizations fiscal an d promotion facets. This report also takes into account the consumer aspect of the organization, and the organizations image as viewed by the public. In addition, it will serve to demonstrate the manner in which the target audience does or fails to accept this image. Crucial organizational issues have been identified and addressed accordingly, supplemented with recommendations for minimizing or eliminating potentially negative effects.These suggestions may prove insightful for the exploit of further profitability and consumer satisfaction should the organization choose to implement any or all of the changes proposed in this report. The information provided in this report comes via thorough research and analytical dismantling of data and industry trends and its reassembling in the form of a well-formulated business plan.Suggestions provided will seek to address Mary Kay U.K.s organizational structure, the organizations inclination to incorporate a corporate social responsibility ele ment, consumer satisfaction, employee turn-over rates, decreasing or non-existent profits, brand recognition and awareness among target consumers and product quality, to name the most imperative of organizations issues.In all, if implemented, these changes could ensure a significant turnaround for the Mary Kay U.K. entity. Numbers will rise to the status of or potentially rival those of its American contemporary. The organization would hold a strong position before its world(prenominal) competitors and open the door for future business strategic affiliations.The organizational redesign will prove beneficial for Mary Kays United Kingdom division as an organization, for the consumers now receiving increased quality services, and for the aim of the cosmetics industry in the United Kingdom. ANALYSIS OF CLIENT BUSINESSCompany Description and HistoryMary Kay Inc. is one of the largest cosmetics companies in the world to date. Headquartered in Addison, Texas at 16251 Dallas Parkway Addis on, TX 75001 in the United States, it has manufacturing plants located in Dallas, Texas, Hangzhou, China and La Chaux-de-Fonds, Switzerland for its European market. Mary Kay Inc. operates as a subsidiary of Mary Kay Holding Corporation.Founded by Mary Kay Ash in 1963 and based on personally established values that guided her common life she sought to help women live the life of their dreams. Company values include integrity, honesty and a belief in the Golden Rule Do unto others as you would have them do unto you.The mission, to assist and provide the vehicle that would allow prospective independent beauty consultants to have their respective dreams come true via the distribution, promotion, and sell of a handful of products. Mary Kay Inc. identifies itself as a Generation Everything organization, meaning it serves everyone from all walks of life and of all ages.The organization recently posted that its revenues are up to 3 billion due to gross revenue in its 35 + markets globally . All made possible by its 25 million global independent sales force.